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User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Operating
IBM Management Center for WebSphere Commerce
The IBM Management Center for WebSphere Commerce, or Management Center, is a suite of tools to support store management, merchandising, and marketing tasks for business users (Sellers, Marketing Managers, Product Managers, Catalog Managers, and others).
Marketing tool
Use the Marketing tool in Management Center to create and manage marketing campaigns and other store content (excluding catalog content). You can use the extensive precision marketing features in the tool to deliver targeted marketing messages to customers.
Working with web and dialog activities
Web and dialog activities are managed by Marketing Managers. They are used to deliver brand or promotional messages to customers through a variety of methods.
Activity building blocks: triggers, targets, and actions
When you build a marketing activity using the Activity Builder, your building blocks are triggers, targets, and actions. These building blocks are represented as icons, or elements, in the palette. You select elements from the palette and place them in a precise order along a flow that represents the marketing activity. It is important that you understand how to use triggers, targets, and actions effectively so that you get the result you want.
Targets in marketing activities
Targets define which customers experience your marketing activity. To include a target in an activity, drag the target from the palette into the activity flow in the Activity Builder. Place the target to the left of the action element that you want to target.
Target: External Site Referral
Use this target in web activities to target customers who have just entered your site from a link on a specific external site.
Domain matching rules in the External Site Referral target
If you are using the External Site Referral target in a web activity, you can specify the domain of an external site that has referred a customer to your site. When you are setting the criteria for the target, you must specify a domain and a domain matching rule.

Domain matching rules in the External Site Referral target

If you are using the External Site Referral target in a web activity, you can specify the domain of an external site that has referred a customer to your site. When you are setting the criteria for the target, you must specify a domain and a domain matching rule.

This table provides examples of how to specify a domain and a domain matching rule combination to ensure that the target matches the right external sites.


If the Domain matching rule selection is:	...and your entry in the Domain field is:	...then the target will match:	..and the target will not match:
Domain contains the following value	example	www.example.com www.example.ca www.example.co.uk www.zzzexample.com images.example.com example.zzz.com	www.google.com
Domain contains the following value	.example.	www.example.com www.example.ca images.example.com www.example.co.uk	www.zzzexample.com example.zzz.com
Domain ends with the following value	example.com	www.example.com www.zzzexample.com images.example.com	www.example.ca www.example.co.uk example.zzz.com
Domain ends with the following value	.example.com	www.example.com images.example.com	www.zzzexample.com www.example.ca www.example.co.uk example.zzz.com
Domain is exactly the following value	example		www.example.com www.example.ca www.example.co.uk www.zzzexample.com images.example.com example.zzz.com
Domain is exactly the following value	www.example.com	www.example.com	www.example.ca www.example.co.uk www.zzzexample.com images.example.com example.zzz.com