Feature Pack 5: Deprecated feature

Target: Social Commerce Participation

Use this target in Web and Dialog activities Introduced in Feature Pack 2and search rules to target customers who participated in social commerce on your site a specified number of times.

WebSphere Commerce ProfessionalWebSphere Commerce EnterpriseDialog activities are available only in the Professional and Enterprise editions of WebSphere Commerce.

Customers participate in social commerce when they do any of the following things on your site:

  • Post a product review or comment, or rate a product
  • Post a blog entry or comment, or rate a blog entry
  • Upload a photo

If your site supports any of these social commerce features, then this target provides a means to reach out to customers, which are based on how many times they participated in their recorded history with the site. For example, you can reward customers who participated many times, or encourage customers who participated only a few times to participate more. For those customers who never participated, you can advertise the benefits of participation.

Introduced in Feature Pack 3This target is enhanced so that you can target specific specify social commerce activities. See Target: Social Commerce Participation (enhanced).


Here is an example of a Web activity that uses this target effectively:

When a customer views the e-Marketing Spot on the store home page: If the customer participated in social commerce at least once but fewer than four times within the last month, then display this ad: "Keep posting to our product reviews, blogs, and photo galleries. Receive a coupon for free shipping with your 10th post."

Example of Target: Social Commerce Participation

Prerequisite for using this target

Make sure that your site is configured to support the Management Center marketing features.

Guidelines for using this target

When you set up this target, you must specify the number of times a customer must participate in social commerce to qualify for the Web or Dialog activity, for example, three times. You can also specify a time frame during which the participation must occur, for example, within the last 30 days.

Alternatively, you can use this target to target customers whose history of social commerce participation does not include the criteria that you specify.