Promotions tool

Use the Promotions tool in Management Center to create and manage promotions that support the marketing campaigns for your site.

The following screen capture provides a quick look at the Promotions tool. This Promotions List view of promotions shows all the promotions that are created in Management Center:

Feature Pack 5Promotions list
Feature Pack 6 or laterPromotion folders now display in the same hierarchy as the list of all promotions for your store, instead of within a separated hierarchy in the Promotions tool.
Promotions list

Getting Started video about creating a promotion

To get started quickly, watch this short video that demonstrates how to create a promotion in your store that offers a percentage discount on a product:

Creating a promotion

What you can do with the Promotions tool

Here is a summary of tasks you can perform to create and manage promotions for your site:

Tasks Details For more information
Create promotions Create promotions that are based on many predefined promotion types. Purchase conditions can be based on:
  • The amount that is spent on the order or on specific items
  • A combination or quantity of specific items purchased
  • Categories that the items purchased are grouped within

You can also create coupon promotions, and promotions that require promotion codes before the promotion can be applied.

Reward options include:
  • A percentage off, or an amount off, the order or items
  • Free gifts, including the option to offer the customer a choice of free gifts
  • A discounted shipping charge, an amount off shipping, or free shipping

Optionally, you can target your promotions to selected customer segments so that only a subset of customers can qualify for the promotion.

Promotion type feature matrix

Working with promotions

Manage promotions Browse the Promotion Calendar. The Promotion Calendar shows how promotions are scheduled in relation to other promotions. Finding promotions
View a list of active and inactive promotions.
Activate, deactivate, update, and delete promotions. Activating or deactivating promotions
Import and generate promotion codes. Importing promotion codes
Group promotions with promotion folders.
Feature Pack 8Note: Depending on your site configuration, you can prevent promotions from displaying in the main Promotions - List view by including the promotions in a folder.
Organizing promotions with folders
Export promotion codes. Exporting promotion codes
Export promotion codes directly to IBM Marketing Center for managing and using the promotion codes. This feature requires Management Center to be integrated with IBM Marketing Center. Exporting promotion codes to IBM Marketing Center
Archive inactive promotions. Archived promotions to not display in the Promotions tool main promotions list or in promotion folders. Archiving promotions
Search for promotions Search for promotions by name or by promotion code.

Feature Pack 8Search for promotions by name, promotion type, redemption method, start date, and status.

Finding promotions
Open IBM Marketing Center to create a campaign for a promotion. If Management Center is integrated with IBM Marketing Center, you can open IBM Marketing Center from the Promotions tool. You can use IBM Marketing Center to create marketing campaigns and send personalized (email) communications to target specific customers. You can send customers information about WebSphere Commerce promotions and deliver promotion codes that are exported from Management Center to the customers. Creating campaigns in IBM Marketing Center for promotions