Configuring marketing for Management Center

Before business users begin using marketing features in Management Center, a site administrator must perform a number of administrative tasks. These tasks enable and configure key features of the Marketing tool, including web and dialog activities, email activities, marketing statistics, and marketing experiments.

WebSphere Commerce EnterpriseWebSphere Commerce ProfessionalDialog activities are available only in the Professional and Enterprise editions of WebSphere Commerce.

Important: Ensure that you read through the following tasks carefully and perform the configuration steps that are required for the features that you plan to use.