Target: Shopping Cart

Use this target in Web and Dialog activities to target customers whose current shopping cart contents meets certain criteria. You can specify additional criteria related to the quantity and value of the catalog entries, and the time frame during which they were placed in the cart.

WebSphere Commerce ProfessionalWebSphere Commerce EnterpriseDialog activities are available only in the Professional and Enterprise editions of WebSphere Commerce.

Using this target, you can build targeted Web and Dialog activities to communicate relevant marketing messages to customers who have shopping cart contents that match your scenarios.

Introduced in Feature Pack 2You can also use this target in search rules.

Example 1

Here is an example of a web activity that uses a shopping cart scenario to display a relevant promotion:

When a customer views the e-Marketing Spot in the catalog banner: If the customer's current shopping cart contains catalog entries from either the Mattresses category or the Bedroom Furniture category, display an ad for the Bedding Sale promotion.


Example of the Shopping Cart target

Example 2

Here is another example; this time, the shopping cart scenario focuses on the total value of the shopping cart, regardless of what it contains:

When a customer views the e-Marketing Spot in the catalog banner: If the customer's current shopping cart contains catalog entries totaling less than $200, display an ad for the Spend $200, Get Free Shipping promotion.


Example of the Shopping Cart target

Prerequisite for using this target

Make sure your site is configured to support the Management Center marketing features.

Guidelines for using this target

This target considers the contents of the current shopping cart only; any catalog entries that the customer has already purchased or removed from the shopping cart are not considered.

When setting up this target, you must specify what the customer has placed in the shopping cart. Options are:

  • Any catalog entries (in other words, the specific type of catalog entry does not matter)
  • Specific catalog entries
  • Catalog entries from specific categories

You can also specify:

  • The number of catalog entries (quantity) that the shopping cart must contain
  • The value of the catalog entries in the shopping cart
  • The time frame during which the customer placed the catalog entries in the shopping cart

Alternatively, you can use this target to target customers whose current shopping cart does not contain the criteria that you specify.