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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
The Deliver Message Editor
Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
Connections to external content
You can connect email and landing pages that you create in Deliver to content that is stored outside of your HCL Unica installation. Create the connections in zones with the Content Connector widget or embed the connections in HTML templates or HTML snippets.
Connections to content on an RSS feed
You can use the Content Connector to configure connections in email messages that retrieve content from an RSS feed when you send the message. The connections to RSS feeds are built using the same advanced scripting language that you can use to add nested conditional content and data tables to email messages. Unica has adapted the script syntax to create connections to RSS feeds. You can modify the script to customize the RSS connection.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Hosted landing pages for personalized messaging
  Landing pages in Deliver are personalized web pages and online forms hosted by Unica that you can link to personalized marketing messages that you send with Deliver. You create and maintain landing pages using the same composition and personalization features that you use to create personalized messages. You can also configure hosted landing pages as online forms to solicit and accept responses from message recipients.
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
  - Accessing the Deliver Message Editor
    You can access the Message Editor from the Campaign menu or from a link on the Mailing tab for a Deliver messaging.
  - The Message Editor toolbar
    The Message Editor provides access to various functions through a context-sensitive toolbar that is displayed across the top of the content or communication page. The appearance of the toolbar varies depending on the task you are performing.
  - Working with communications
    In the Deliver Message Editor, email documents, landing pages, and texts are referred to as communications. You add and access email, SMS, WhatsApp, landing pages, and text messages on the Communications tab.
  - The Content Library
    The Content Library is a single repository for content and templates that are used in personalized email and landing pages, SMS, and WhatsApp messages. Access the library through the Content Library tab in the Message Editor. The Content Library is organized as a multi-level folder hierarchy.
  - Working with zones in a document
    Personalized email, SMS, WhatsApp, and landing pages include specific areas where you can add images, videos,PDFs, text, and hyperlinks without directly accessing the underlying HTML code. The Message Editor refers to these areas as zones.Each zone is identified by a name that is unique within the document. The name of the zone corresponds to the ID element in the HTML code of the email or landing page template that defines the document layout.
  - Adding content to zones
    You can add content elements for hyperlinks, images, PDF, videoand personalization fields, to Deliver documents using zones defined in the document template.
  - Adding content that contains variations
    Content variations become available in a communication when you add a content element that contains variations to a zone, or when you add the content by reference in a snippet or text block. When you use multiple content variations in a communication, you can view and edit the different variations directly in the communication editor.
  - Adding content by reference
    As an alternative to manually dropping content into zones, you can add video, PDFs, images and snippets automatically by adding a reference to them in a communication template.
  - Connections to external content
    You can connect email and landing pages that you create in Deliver to content that is stored outside of your HCL Unica installation. Create the connections in zones with the Content Connector widget or embed the connections in HTML templates or HTML snippets.
    - General guidelines for connecting to external content
      When you connect an email or landing page to external content, you must specify the source of the content and when the system retrieves the content from the source. The options and methods for doing so depend on the type of connection, content source, the type of communication, and the method for adding the connection to the communication.
    - Connections to content on a web server
      You can connect email or landing pages to content in files that are stored on a web server. The system must be able to connect to the server automatically. The files must return HTML or text content.
    - Connections to content on the FTP server hosted by HCL
      You can configure a connection in email messages to retrieve HTML and text content from an FTP server that is hosted by Unica as part of HCL Unica. The system downloads the content to the communication over a secure FTP connection.
    - Connections to content on an RSS feed
      You can use the Content Connector to configure connections in email messages that retrieve content from an RSS feed when you send the message. The connections to RSS feeds are built using the same advanced scripting language that you can use to add nested conditional content and data tables to email messages. Unica has adapted the script syntax to create connections to RSS feeds. You can modify the script to customize the RSS connection.
      - Scripts that define a connection to an RSS feed
        Each connection to content on an RSS feed is defined by a custom script. You can modify the script to customize and personalize how the content displays to message recipients. Each script is enclosed with the custom <UAEscript> tag and includes a declaration section and a body section. The script body defines the header of the RSS connection and the list of RSS items that are displayed in the message.
      - Requirements for connecting to content on an RSS feed
        To ensure that the system can consistently retrieve content that is provided on an RSS feed the connection and the RSS must meet certain requirements.
      - Adding content from an RSS feed to a zone
        The Content Connector includes settings to add and configure a connection to content available on RSS feeds. Add the connector into a zone that is located where you want the contents of the feed to appear.
      - Editing the display format to create a custom RSS connection
        In an email communication, you can create a custom connection in a zone to an RSS feed by modifying one of the predefined display formats. When you edit a display format, the system opens a script editor so that you can customize the advanced script that defines the RSS connection.
      - Embedding connections to an RSS feed in a template or snippet
        Use the custom tag <UAEscript> to embed a connection to content on an RSS feed. Embed the connection by inserting the entire script that defines the connection into the HTML code of an email template or into an HTML snippet.
      - RSS retrieve and display options
        The number of items that the system retrieves from the RSS feed and the number of items that are displayed in an email is configured by default. However, you can edit the RSS retrieve and display options to suit your marketing objectives.
      - Declaring retrieve and display variables for RSS connections
        Every script that defines an RSS connection must start with a declaration of the variables that are used to specify how to retrieve and display items in the RSS feed. Use the <declareRSS> tag to define the variables.
      - Configuring the RSS connection title
        You can specify a title for the list of RSS items that displays in the message. Specifying a title is optional but, by providing a title, you give the message recipient a context in which to view the RSS items in the list.
      - Configuring the list of RSS items
        Connections to content in an RSS feed use the @list tag to create the list of RSS items that displays in the message. The @list tag requires attributes to define the name of the RSS feed, the number of items that are displayed in the list, and a loop variable.
      - Inserting personalization fields into connections to RSS feeds
        You can customize how content from an RSS feed displays to each message recipient by adding personalization fields to the script that defines the RSS connection.
      - Declaring personalization fields in connections to RSS feeds
        If you include personalization fields in a connection to an RSS feed, you must declare the personalization fields in the beginning of the script. Use the <declarePF> tag to list the personalization fields that are used in the script.
      - Inserting RSS fields into connections to RSS feeds
        You can customize a connection to an RSS feed by adding RSS fields to the script that defines the connection. The additional fields include information that is received from the RSS feed in the RSS content that is displayed to message recipients. The RSS connection can receive information from feeds configured as either RSS or Atom content feeds.
      - RSS fields supported in connections to RSS feeds
        The scripts that define connections to an RSS feed support a specific set of generic RSS fields that can provide information from the RSS feed. The RSS fields available in the script editor correspond to fields in RSS and Atom formats.
  - HTML attributes and the appearance of images and links in communications
    HTML attributes defined in a communication template control how images and links display in personalized email or landing pages. However, you can manually override the template formatting for an individual image or link within the communication.
  - Editing templates and content in the Message Editor
    You can use the text and HTML editors in the Message Editor to modify templates that are uploaded to the Content Library or that are used in email or landing page communications. The Message Editor provides a graphical HTML editor and a text editor that you can use to edit HTML templates. You can open the editors in the Content Library or in a communication that uses the template.
  - Adding personalization fields using the Message Editor
  - Organizing the Message Editor
    Because it is likely that multiple users will access the Message Editor, it is important to consider how you organize the communications, content elements, and saved searches that it contains.
  - Recycle Bin
    When you delete a communication, asset, or folder, the Communication Editor moves the deleted items to the Recycle Bin. You can restore the deleted items if necessary. The Communications Editor maintains a separate Recycle Bin on the Communications tab and on the Content Library tab.
  - Working with search
    You can search the Message Editor to find communications or content elements that contain a particular word or combination of characters. For example, you can find all of the ZIP files that have been uploaded to the Content Library by searching for the characters .zip
- Creating email and landing page templates
  Email and landing page templates are documents that you create outside of the Deliver Message Editor to define the layout of personalized email, hosted landing pages. The design of the template guides the design of the message. To create personalized email, marketers add content to the template by modifying the template or by using editing tools that are provided in the Message Editor.
- Images and Videos
  The Deliver Message Editor provide several ways to insert images and videos into personalized messages. You can add images and videos from the Content Library or add them from external sources when you send each message.
- Creating hyperlinks
  The Deliver Message Editor provides several ways to add links to personalized email messages, and landing pages that are hosted by Unica. Apply link attributes and inline styles to control how the links appear and how the target of the links display. Deliver tracks link clicks and stores the data in the Deliver system tables.
- Previewing email and landing pages
  Use the Preview feature in the Message Editor to see how a personalized message might appear to message recipients. Preview simulates how personalized parts of the Deliver document used to create the email, landing page, SMS, WhatsApp may change according to the personal characteristics of each recipient.
- Publishing email and landing pages
  Publishing the communication in the Deliver Message Editor makes the communication and the resources it contains available for use in a personalized message or landing page. Publishing a communication does not transmit the communication to message recipients or landing page visitors. However, to send a message through Deliver, you must first publish the message in the Message Editor.
- Working with personalization fields
  Personalization fields provide the means to add recipient-specific information from your marketing database to a SMS, email, WhatsApp, push notifications . Personalization fields are also used in rules that control how conditionalized content displays in each personalized message.
- Creating conditional content
  Creating conditional content allows you to vary the content that you display to your target audience according to characteristics defined in personalization fields. In Unica Deliver, you can define two types of conditional content. Simple conditional content, which uses personalization fields in personalization rules, and nested conditional content, which uses personalization fields in Deliver advanced scripting for email.
- Quick Builder
- Using advanced scripts in email
  Deliver provides a template-based scripting language for creating self-contained scripts that provide a way to personalize content in ways that you cannot easily duplicate in the Deliver Message Editor.
- Offers in personalized email
  You can add offers that you define in Unica Campaign to personalized email that you create and send through Unica Deliver. Including offers in your marketing email gives you an opportunity to deliver a timely and targeted call to action to your audience. The system collects the offer responses and makes the data available in the Campaign contact and response history for use in Campaign performance reports.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Connections to content on an RSS feed

You can use the Content Connector to configure connections in email messages that retrieve content from an RSS feed when you send the message. The connections to RSS feeds are built using the same advanced scripting language that you can use to add nested conditional content and data tables to email messages. Unica has adapted the script syntax to create connections to RSS feeds. You can modify the script to customize the RSS connection.

Adding content from an RSS feed to your marketing email provides the ability to present the very latest information to message recipients. For example, if you send a monthly email newsletter, you can automatically include updated items of interest from one or more RSS news feeds each time that you send newsletter.

When you send the email message, the system automatically retrieves the content available on the feed at that time. You can control how the content appears in the email and how many items are included. You can also personalize how the RSS content appears for each message recipient. You can connect to RSS feeds that are created in either RSS or Atom formats.

The RSS connection retrieves content that is available on the feed only when the email is transmitted. The connection does not refresh the content when the email recipient opens the email. To establish a link to an RSS feed that provides continually updated RSS content, you must add a hyperlink to the feed in the communication.

You can add a connection to RSS feeds using the Content Connector in a zone, by embedding the connection in an HTML email template or HTML snippet, or by referencing a snippet that contains an RSS connection.

The Content Connector interface provides two predefined display format options. The interface also provides access to the script that defines the connection. You can customize a connection by editing the script that defines it. For more information about editing advanced scripts, see Appendix A. Using advanced scripts in email and the related topics in this guide.

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