General guidelines for connecting to external content

When you connect an email or landing page to external content, you must specify the source of the content and when the system retrieves the content from the source. The options and methods for doing so depend on the type of connection, content source, the type of communication, and the method for adding the connection to the communication.

To ensure that the external content displays in your marketing communications as expected, consider the behavior of the external connection that you add to email and landing pages. Preview the design to ensure that the added external content appears as you intend.

See the related topics for specific guidelines and considerations related to external content connections.