Feature Pack 4 or later

Action: Display Location-based Content

Use this action in a web activity to display content in an e-Marketing Spot for a specific store (point of interest) or region when a customer is using a mobile device.

Here is an example of a web activity that uses the Display Location-based Content action:

When a customer uses a mobile device and views the e-Marketing Spot on the home page (third row), the content that is displayed is based on the customer's current point of interest.

This describes the image that is preceding this tag.

A customer's location can be identified using two ways:

  • In the point of interest and region data check in event, the customer's latest point of interest and region data is recorded. In the store front, when a customer views an e-Marketing Spot that has an associated Display Location-based Content action, the earlier recorded point of interest and region data is used to locate and display the content for the e-Marketing Spot.
  • In the point of interest and region data passed to the e-Marketing Spot, a customization can be done to use the customer's IP address to resolve the point of interest or region. The point of interest and region data that is passed directly to the e-Marketing Spot takes precedence over the data in the customer's user data record.

This Display Location-based Content action uses a naming convention in a URL to locate the content to display it in the e-Marketing Spot. There is no need to create content or attachments within the Management Center. The web server or edge server or any location that is specified by the customer can serve the content.

Prerequisites for using this action

  1. Make sure that a site administrator has configured your site to support Management Center marketing features. See Configuring marketing for Management Center.
  2. Make sure that your administrator has enabled location services and populated Point of interest data Enabling location-based services.
  3. Create the image or JSP file that you want to display in the e-Marketing Spot. This image or JSP file can be for a specific store (Point of interest) or region.
  4. When you create the image or JSP file, you can specify:
    Location Type
    This uses the prefix and the suffix to create a path to locate the content to display. The location type is either a point of interest or a region
    URL Prefix
    Optional: The prefix is provisioned by the store developer to ensure that it identifies the correct location.
    URL Suffix
    Optional: The suffix is provisioned by the Store developer to ensure that it identifies the correct location.
If the prefix and suffix are passed from the storefront JSP, this overrides any settings that are made in the action: Display Location-based Content. For more information about specifying the URL prefix or suffix, see Determining the prefix and suffix for location based content.

Guidelines for using this action

This action is used to display e-flyers and advertisements on the storefront that is based on the customers Point of interest or region. To customize and pass data to the storefront JSP, See Location-based services.