Target: Catalog Browsing Behavior

Use this target in web and dialog activities, and in search rules, to target customers who browsed specific parts of your store catalog while shopping on your site over time. For example, if a customer repeatedly browsed certain categories, that customer is a prime target for advertisements or promotions for those categories.

Important: Due to GDPR considerations, the behavior of this target has changed from previous releases of HCL Commerce. Site users who have not consented to being tracked will not be displayed content based on their browsing behavior. This change is due to the fact that non-consenting user behavior is not recorded.

Example

Here is an example of a web activity that uses this target effectively:

When a customer views the e-Marketing Spot in the header banner, if the customer browsed catalog entries from both the Televisions category and the Speakers category, display an advertisement for a home theater bundle.

Home Theater Activity

Here is another example:

When a customer views the e-Marketing Spot in the second row of the Electronics category page, if the customer browsed either the Laptop Computers category or the Desktop Computers category at least twice in the last two days, display an ad with a contact number to chat with a computer sales expert.


Laptop Chat Activity

Prerequisite for using this target

Make sure that your site is configured to support the Management Center marketing features.

Guidelines for using this target

When you set up this target, you must specify the part of the catalog that the customer must browse:
  • Specific catalog entries
  • Specific categories
  • Catalog entries from specific categories

You can also specify:

  • The number of times the customer must browse the specified parts of the catalog. The customer must browse the specified part of the catalog at least one time for the target to match.
  • The time frame in which the customer must browse the specified parts of the catalog, for example, within the last two days.

Alternatively, you can target customers who did not browse the parts of the catalog that you specify.