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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Analyzing your mailing results
About Deliver reports
Deliver provides various reports to help you analyze your mailings from several perspectives, including mailing performance, mailing execution history, message deliverability, and how recipients view your marketing messages.
Analyzing overall mailing results

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
  - About Deliver reports
    Deliver provides various reports to help you analyze your mailings from several perspectives, including mailing performance, mailing execution history, message deliverability, and how recipients view your marketing messages.
    - Analyzing report data processing
      Unica Deliver processes incoming email contact and response data to prepare information that is required by various Deliver reports. Processing the new information as it arrives is a required step that improves reports performance. You can run the Deliver Reports Processing Overview to monitor the processing of the latest reporting data.
    - Analyzing overall mailing results
    - Analyzing mailing execution
    - Analyzing mailing delivery
    - Analyzing email responses
    - About modifying reports
  - About accessing Deliver reports
  - Deliver Reports Processing Overview report
    The Deliver Reports Processing Overview describes the status and previous results for batch processing contact and response data that is generated by email marketing campaigns. The system processes the latest contact and response data with scheduled database stored procedures. The report identifies individual processing runs, number of records that were processed, and run completion time.
  - Message Overview Report
  - SMS Message Summary Report
  - WhatsApp Message Summary Report
  - Mobile Push Message Summary Report
  - Detailed Bounce report
  - Detailed Link Report
    The Detailed Link Report provides link response data for Deliver mailings that are associated with a specific campaign. The report provides detailed link click-through data for links in email messages, and for hosted landing pages that are linked to the email.
  - Detailed Link by Cell Report
  - A/B Testing Performance Report
    The A/B Testing Performance Report provides detailed mailing and response data that are generated by a single A/B test. You can run the report at any time before or after the system declares a test winner and completes the mailing.
  - Mailing Execution History report
  - About enabling additional tracking features
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Analyzing overall mailing results

Examining overall mailing results allows you to see quickly how many of the target recipients received your email marketing message, who viewed the information it contained, and which recipients responded by clicking a link in the email.

The Message Overview Report allows you to analyze the overall effectiveness of your email marketing campaign by providing summary results for the following mailing performance characteristics:

Message delivery
Messages viewed
Links clicked by message recipients

Providing these results in a single report allows you to compare results between different mailings, and to compare results for the same mailing when run at different times or dates. Because the Message Overview report contains results for all mailings associated with a campaign, you can interpret these results as representing mailing performance at the campaign level.

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