Detailed Link Report

The Detailed Link Report provides link response data for Deliver mailings that are associated with a specific campaign. The report provides detailed link click-through data for links in email messages, and for hosted landing pages that are linked to the email.

Because email and landing page response data are contained in a single report, you can perform a comprehensive analysis of how email recipients interact with your marketing email messages. For example, if your email message includes links to different hosted product pages, you can use the Detailed Link Report to compare interest in the respective products.

Deliver maintains a record of each mailing that is run as a mailing instance. The Detailed Link Report is based on message and link response data for mailing instances that you select when you run the report.

The report identifies link clicks related to social networks. The report identifies when the email recipient clicks a social sharing link in the email to share a link to the message on social networks. The report also identifies when other individuals click the link that was shared and the specific social network where the click originated. Analyzing link clicks generated through social sharing links can help measure the visibility of your marketing message on various social networks.

The Detailed Link Report displays data only for email and landing page links that are clicked. The report does not display data for email and landing page links until a recipient clicks the link. However, running the Detailed Link Report later can provide more link response information because email recipients can continue to open email messages, click links, and visit landing pages over time.