Analytics Dashboard - Visitors

User will be able to view the dashboard in Management Center only after completing the dashboard configuration. Visitors page display information about the Shoppers visiting the selected store.

Note: From version 9.1.13 onwards, the Search tool supports Universal Analytics and Google Analytics 4 integration for reporting. The fields displayed on the screen vary depending on the configuration.

Visitors page provides information on the overall Shoppers, pageviews, the mode shoppers are using to visit the store, and so on.

Once configured, login to Management Center. From Hamburger menu, select Analytics. Analytics dashboard overview page will be displayed. Click on Visitors to get more information about shoppers. The Visitors page will be displayed as shown below:

Select any Store from the available list of stores. Below are the store types that works with Analytics:

B2C (Consumer Direct)
B2B (B2B Direct)
BBB (Basic B2B Direct)
BMH (B2B Hosted store)
BRH (B2B reseller store)
MHS (Consumer direct hosting store)
RHS (Reseller Hosted store)
SUS (Supplier Hosted Store)

Note: User will only be able to see the data that is selected only after configuration of the store.

Select Dates from the calendar. Data will displayed based on the Start Date and End Date selected for the store.

Select Currency from the list.

Note: Analytics has a number of standard and calculated metrics that are considered currency values. The global currency type of a property (GA4) or reporting view (UA) determines the currency in which all of these values are displayed in reports. By default, the global currency type of a property or reporting view is USD. Businesses that transact in a single currency other than USD can configure a property or reporting view to use any of the supported currencies in the Property Settings or View Settings page. See [GA4] Currency reference - Analytics Help for more information.

The data shown on the dashboard is displayed for the selected store. User can click on the Refresh button shown on the right top corner of the page to get the updated data from the store.

Click Hide Filters, and all the filters will disappear from the screen. To See the filters again, click either on Refresh icon, or Show filters given at the left bottom of the page.

The total number of visitors on the store are shown in the Visitors.

Page Views displays the number of times shopper have viewed a page.

The percentage of the single page session is shown as Bounce Rate. It records the sessions in which a shopper left the store after viewing a single page.

The average number of pages viewed during a session, including repeated views of a single page is shown in the Pages per session

All the countries from where the shopper had visited the store is shown in the Where are your shoppers?

The method from which the shopper is visiting the store is shown in the How are shoppers visiting? It will show all the modes shoppers use to visit the store.

Where are new shoppers coming from? shows the total sessions of the day of the week, and how shoppers are visiting the store.

In the Visitors Traffic Breakdown graph, it shows the day of the week, and how shoppers are visiting the store.

In the Pageview Breakdown, you can view the total number of times the visitor viewed the page.

Table 1. Pageview Breakdown
Term	Description
Page	Name of the page from the selected store.
Pageviews	The number of times a page from selected store is viewed by the visitor.