Analytics Dashboard - Products

User will be able to view the dashboard in Management Center only after completing the dashboard configuration. Products page provides all the information related to products.

Note: From version 9.1.13 onwards, the Search tool supports Universal Analytics and Google Analytics 4 integration for reporting. The fields displayed on the screen vary depending on the configuration.

All the information related to the products in the selected store is listed in the tabular format.

Once configured, login to Management Center. From Hamburger menu, select Analytics. Analytics dashboard overview page will be displayed. Click on Products to get more information about the products listed in the selected store. The Products page will be displayed as shown below:

Select any Store from the available list of stores. Below are the store types that works with Analytics:

B2C (Consumer Direct)
B2B (B2B Direct)
BBB (Basic B2B Direct)
BMH (B2B Hosted store)
BRH (B2B reseller store)
MHS (Consumer direct hosting store)
RHS (Reseller Hosted store)
SUS (Supplier Hosted Store)

Note: User will only be able to see the data that is selected only after configuration of the store.

Select Currency from the list.

Note: Analytics has a number of standard and calculated metrics that are considered currency values. The global currency type of a property (GA4) or reporting view (UA) determines the currency in which all of these values are displayed in reports. By default, the global currency type of a property or reporting view is USD. Businesses that transact in a single currency other than USD can configure a property or reporting view to use any of the supported currencies in the Property Settings or View Settings page. See [GA4] Currency reference - Analytics Help for more information.

Select Dates from the calendar. Data will displayed based on the Start Date and End Date selected for the store.

The data shown on the dashboard is displayed for the selected store. User can click on the Refresh button shown on the right top corner of the page to get the updated data from the store.

Click Hide Filters, and all the filters will disappear from the screen. To See the filters again, click either on Refresh icon, or Show filters given at the left bottom of the page.

Enter the name of the product in the Product Performance, you can view the product related details.

All the data related to Product Performance will be shown in the table form.

Table 1. Product Performance
Term	Description
Product	Name of the products customers are viewing in the store.
Revenue	The total sum of the revenue generated by the product for selected store.
Quantity sold	The total number of the product sold from the selected store.
Added to cart	The number of times when a product was added to cart.
Removed from cart	The number of times a product was removed from the cart. Note: It is only supported when Universal Analytics is configured.
Checkout	This shows the number of times when the product was checkout out by the customer. Note: It is only supported when Universal Analytics is configured.
Details Viewed	This shows the number of times when the product details was viewed by the customer. Note: It is only supported when Universal Analytics is configured.
Lists Viewed	This displays the number of times when the product was displayed from the list view.
Lists Clicks	This displays the number of times when the product was clicked by the customer from the list view.