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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Analyzing your mailing results
About enabling additional tracking features
Additionally tracked contact fields

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
  - About Deliver reports
    Deliver provides various reports to help you analyze your mailings from several perspectives, including mailing performance, mailing execution history, message deliverability, and how recipients view your marketing messages.
  - About accessing Deliver reports
  - Deliver Reports Processing Overview report
    The Deliver Reports Processing Overview describes the status and previous results for batch processing contact and response data that is generated by email marketing campaigns. The system processes the latest contact and response data with scheduled database stored procedures. The report identifies individual processing runs, number of records that were processed, and run completion time.
  - Message Overview Report
  - SMS Message Summary Report
  - WhatsApp Message Summary Report
  - Mobile Push Message Summary Report
  - Detailed Bounce report
  - Detailed Link Report
    The Detailed Link Report provides link response data for Deliver mailings that are associated with a specific campaign. The report provides detailed link click-through data for links in email messages, and for hosted landing pages that are linked to the email.
  - Detailed Link by Cell Report
  - A/B Testing Performance Report
    The A/B Testing Performance Report provides detailed mailing and response data that are generated by a single A/B test. You can run the report at any time before or after the system declares a test winner and completes the mailing.
  - Mailing Execution History report
  - About enabling additional tracking features
    - Additionally tracked contact fields
      - To use personalization fields for additional contact tracking
    - Using custom URL parameters for additional link tracking
      To gather additional link click information for your marketing email, you can request that Unica automatically add custom URL parameters to links contained in your marketing email messages.
    - Tracking audienceID as a contact attribute
    - About the Deliver system tables
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Additionally tracked contact fields

To supplement contact data collected during each mailing run, you can request that Unica track specific personalization fields to generate additional recipient-level contact tracking data. This feature is available only by request to Unica through the Unica Deliver Services team. Your request must include the specific personalization fields that you plan to use in your mailings. For information about how to make a request, see Your hosted messaging account.

After enabling this feature for your hosted email account, Deliver records the resolved values of each personalization field as additional contact tracking data in the local Deliver system tables each time you run a mailing.

For example, to track marketing email sent to customers in a particular geographic area, you might define a personalization field <UAEpf n="postal"/> and map the field to email recipient postal code data in your marketing database. You can then request that Unica use this personalization field for additional contact tracking. When you run the mailing, Deliver records the postal code in the Deliver system tables in the UCC_EnvelopeAttr table for the composite Audience ID.

After the mailing run completes, you can query the system tables to access the tracking data. For a summary of the information types available in the Deliver system tables, see About the Deliver system tables. For more specific information about the contents and structure of the Deliver system tables, see the Unica Deliver System Tables and Data Dictionary.

Personalization fields used for additional contact tracking do not need to appear in the email document referenced by the mailing. However, after Unica enables this feature for your account, each personalization field that you requested for contact tracking must be defined in the Output List Table (OLT) or mailing configuration for every mailing that you send. Define the personalization fields as follows.

OLT personalization fields must be defined in the OLT referenced by the mailing.
Constant personalization fields must be specified in the mailing configuration.
Built in personalization fields are pre-defined in the system. Deliver automatically provides the appropriate name and value.

The system will not begin a mailing run until you define the personalization fields or mailing configuration as required.

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