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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Analyzing your mailing results
About enabling additional tracking features
Additionally tracked contact fields
To use personalization fields for additional contact tracking

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
  - About Deliver reports
    Deliver provides various reports to help you analyze your mailings from several perspectives, including mailing performance, mailing execution history, message deliverability, and how recipients view your marketing messages.
  - About accessing Deliver reports
  - Deliver Reports Processing Overview report
    The Deliver Reports Processing Overview describes the status and previous results for batch processing contact and response data that is generated by email marketing campaigns. The system processes the latest contact and response data with scheduled database stored procedures. The report identifies individual processing runs, number of records that were processed, and run completion time.
  - Message Overview Report
  - SMS Message Summary Report
  - WhatsApp Message Summary Report
  - Mobile Push Message Summary Report
  - Detailed Bounce report
  - Detailed Link Report
    The Detailed Link Report provides link response data for Deliver mailings that are associated with a specific campaign. The report provides detailed link click-through data for links in email messages, and for hosted landing pages that are linked to the email.
  - Detailed Link by Cell Report
  - A/B Testing Performance Report
    The A/B Testing Performance Report provides detailed mailing and response data that are generated by a single A/B test. You can run the report at any time before or after the system declares a test winner and completes the mailing.
  - Mailing Execution History report
  - About enabling additional tracking features
    - Additionally tracked contact fields
      - To use personalization fields for additional contact tracking
    - Using custom URL parameters for additional link tracking
      To gather additional link click information for your marketing email, you can request that Unica automatically add custom URL parameters to links contained in your marketing email messages.
    - Tracking audienceID as a contact attribute
    - About the Deliver system tables
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

To use personalization fields for additional contact tracking

Using personalization fields to provide additional contact tracking information is available only by request to Unica. After this feature is enabled for your hosted email account, you must define the specified personalization fields for every mailing that you run.

You can use OLT, Constant, or Built-in personalization fields for contact tracking.

Define one or more personalization fields that capture the information that you want to use for tracking.
Contact Unica Deliver Services to request that Unica enable additional contact tracking with personalization fields for your hosted email account. You must specify the personalization fields that you plan to use.
For contact information, see Your hosted messaging account.
Define the tracking personalization fields in each mailing you send.
For more information about defining personalization fields for tracking, see Additionally tracked contact fields.
Run or schedule the mailing.
When the mailing run completes, review the data in the UCC_EnvelopeAttr table.
In the UCC_EnvelopeAttr table, the EnvelopeID column identifies individual email messages. The following additional tracking data is available.
- AttributeName: Name of the personalization field used for tracking.
- AttributeTypeID: 8
- StringValue: Value if the personalization field returns text data
- NumberValue: Value if the personalization field returns numerical data
- DatetimeValue: Value if the personalization field returns date or time
Use your reporting or database management tools to retrieve and analyze this additional tracking information.
For information about the Deliver system tables, see About the Deliver system tables.

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