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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Analyzing your mailing results
About enabling additional tracking features
Using custom URL parameters for additional link tracking
To gather additional link click information for your marketing email, you can request that Unica automatically add custom URL parameters to links contained in your marketing email messages.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
  - About Deliver reports
    Deliver provides various reports to help you analyze your mailings from several perspectives, including mailing performance, mailing execution history, message deliverability, and how recipients view your marketing messages.
  - About accessing Deliver reports
  - Deliver Reports Processing Overview report
    The Deliver Reports Processing Overview describes the status and previous results for batch processing contact and response data that is generated by email marketing campaigns. The system processes the latest contact and response data with scheduled database stored procedures. The report identifies individual processing runs, number of records that were processed, and run completion time.
  - Message Overview Report
  - SMS Message Summary Report
  - WhatsApp Message Summary Report
  - Mobile Push Message Summary Report
  - Detailed Bounce report
  - Detailed Link Report
    The Detailed Link Report provides link response data for Deliver mailings that are associated with a specific campaign. The report provides detailed link click-through data for links in email messages, and for hosted landing pages that are linked to the email.
  - Detailed Link by Cell Report
  - A/B Testing Performance Report
    The A/B Testing Performance Report provides detailed mailing and response data that are generated by a single A/B test. You can run the report at any time before or after the system declares a test winner and completes the mailing.
  - Mailing Execution History report
  - About enabling additional tracking features
    - Additionally tracked contact fields
    - Using custom URL parameters for additional link tracking
      To gather additional link click information for your marketing email, you can request that Unica automatically add custom URL parameters to links contained in your marketing email messages.
      - To use additional URL parameters for link tracking
        When you request that HCL add custom URL link parameters, you must specify the name-value pair for each link parameter that you want to add to links in your marketing messages. You can specify a static text value or a personalization field.
      - To omit URL tracking parameters from specific links
        When you request that Unica add custom link tracking parameters to URLs, you can request that Deliver not add URL parameters to specific URLs.
    - Tracking audienceID as a contact attribute
    - About the Deliver system tables
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Custom URL parameters for additional link tracking

To gather additional link click information for your marketing email, you can request that Unica automatically add custom URL parameters to links contained in your marketing email messages.

When this feature is enabled for your hosted email account, Deliver automatically adds a name/value pair as an additional URL parameter to every link in your marketing email messages. You do not need to use the Message Editor to manually add the parameter to email links. However, you must define the name and the value that Deliver inserts as an additional URL parameter.

You can also request that Deliver does not adds additional URL parameters to links under certain conditions.

Specifying name/value pairs for additional URL parameters gives you the ability to pass selected data to the link target when the email recipient clicks a link in the email message. You can use the URL parameter data for various purposes. For example, if you add URL parameters that identify the specific mailing and message, you can configure web analytic tools to recognize the specified parameter values to identify the individuals who visit your web site and which mailing they responded to.

The parameter value that you specify can be static text or a personalized field.

Automatically adding URL parameters is available only by request. To request custom URL parameters for link tracking, contact the Unica Deliver Services team via HCL technical support team.

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