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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Methods for sending personalized email
To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
Sending transactional email messages
A transactional message is a single message that is sent in response to a specific, predetermined transaction that is detected in your business systems. Transactional messages tend to have higher open rates than other types of marketing message. Message recipients are more likely to open a message that is related to a transaction they recognize or expect than they are to open an unsolicited message. Unica provides the Deliver Transactional messaging Service (TMS) as a hosted web service to process transactional messages.
About using Deliver to send transactional email
To use Deliver to send transactional message, digital marketers consult with application developers to complete the configuration and programming work required to send transactional message.
Transactional mailing and standard messaging compared
Deliver constructs and sends transactional messages differently than it does standard personalized message. During a standard messaging run, the system processes potentially large volumes of individually personalized messages. However, for transactional message, Deliver performs the same personalization operations for multiple web service requests, but each request processes only one message at a time.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
  - Adherence to Contact Central preferences
    When you enable Contact Central from Affinium|ContactCentral|navigation and select Regional preference on the Campaign summary page, production and scheduled mailings sent from Deliver adhere to the Capacity and Regional Preferences defined in Contact Central.
  - Preparation for running a messaging
    To help to ensure that the messaging runs successfully, review the status of each element of the messaging configuration.
  - To send a standard mailing
    To begin sending personalized email messages immediately, you manually run a standard messaging. A standard messaging run sends a personalized email message to each individual in the recipient list. The message is based on the email communication that is referenced in the messaging configuration.
  - Options for scheduling a messaging
    To run a messaging at a specific date and time, you can schedule the messaging run. The Summary Mailing tab provides an option to configure the messaging schedule.
  - Sending a mailing as an A/B test
    You can use recipient responses to determine the most effective email design and message content by sending the mailing as an A/B test. In Deliver, you can configure and conduct an A/B test and automatically send the most effective version of an HTML email message to your audience.
  - Sending transactional email messages
    A transactional message is a single message that is sent in response to a specific, predetermined transaction that is detected in your business systems. Transactional messages tend to have higher open rates than other types of marketing message. Message recipients are more likely to open a message that is related to a transaction they recognize or expect than they are to open an unsolicited message. Unica provides the Deliver Transactional messaging Service (TMS) as a hosted web service to process transactional messages.
    - About using Deliver to send transactional email
      To use Deliver to send transactional message, digital marketers consult with application developers to complete the configuration and programming work required to send transactional message.
      - Error messages for transactional email
        The Deliver Transactional Mailing Service returns error messages and related codes.
      - What digital marketers do for transactional messages
        Using Deliver to send transactional message requires advance preparation and coordination between the digital marketing team and application developers responsible for your corporate transactional systems.
      - Transactional mailing and standard messaging compared
        Deliver constructs and sends transactional messages differently than it does standard personalized message. During a standard messaging run, the system processes potentially large volumes of individually personalized messages. However, for transactional message, Deliver performs the same personalization operations for multiple web service requests, but each request processes only one message at a time.
      - About transaction events
        You can configure a transactional email to respond to any activity that your transaction management systems can detect. Deliver considers such an activity to be transaction events. Typical transaction events include purchases, customer enrollment for a service or newsletter, information requests, or customer account updates.
      - About responding to errors related to transactional email
        Sometimes a transactional email message does not transmit as expected. The failure could be due to problems with the message configuration or temporary problems with mailing resources. If the Deliver TMS determines that a problem exists, the web service returns an advisory error code to the local transactional email client.
    - Communications that are used with transactional message
      You compose a communication for transactional message just as you would to create a communication for standard messagings. Like communication that are used with standard messagings, a communication that is used with transactional message defines the content of the email message.
    - Recipient data selection for transactional message
      Transactional messages do not rely on data that is contained in an OLT to populate personalization fields in the message. Instead, the local transactional message client application retrieves recipient-specific information that is required by a transactional message directly from your marketing databases. The client application must be able to access the databases that contain the required personalization data.
    - Global message suppression and transactional message
      Unica Deliver does not apply global email suppressions to transactional message requests.
    - Attached files for transactional email
      The Transactional Mailing Service (TMS) supports attaching files to transactional email messages. When you enable a mailing for transactional email, you must specify how many attachments you want to send with the email message. Deliver places limits on the size of individual attachments and the total size of all attachments.
    - About enabling mailings for transactional email
      Transactional messages are based on standard messagings that have been enabled for transactional message. You enable a messaging for transactional message in Campaign, on the Summary Mailing tab. Consult the Deliver Mailings page to see which messagings are enabled for transactional message.
  - Monitoring messaging runs
    When you start a messaging run, the Mailing Execution and status section of the Mailing tab expands to display additional fields to monitor the progress of the messaging as Deliver transmits the personalized message.
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Transactional messaging and standard messaging compared

Deliver constructs and sends transactional messages differently than it does standard personalized message. During a standard messaging run, the system processes potentially large volumes of individually personalized messages. However, for transactional message, Deliver performs the same personalization operations for multiple web service requests, but each request processes only one message at a time.

You can enable any standard Deliver messaging for transactional message. Most messaging features available to standard messagings remain available when you enable the messaging for transactional message. Content elements available in standard message, such as personalization fields, text, images, HTML snippets, and hyperlinks are also available in transactional email message. However, some differences exist in the messaging features available in standard and transactional message.

The following table compares key features available in standard and transactional email message.

Comparison of features in standard messagings and transactional messagings.
Feature	Standard messaging	Transactional messaging
Transmit HTML, HTML and text, and text-only versions.	X	X
Output List Table (OLT) to specify personalization data	X OLT contains all recipient data used to personalize email.	Not used. Can be used for testing.
OLT personalization fields	X	X
Built-in personalization fields	X	X
Constant personalization fields (constants)	X	X
Conditional content	X	X
Advanced scripting for email	X	X
Message preview	X	X Preview not available for attachments.
Messaging results appear in standard Deliver performance reports	X	X
Track links in email messages	X	X
Tracking Audience ID as a contact attribute	X	X
Use personalization fields for contact tracking	X	X
Additional URL parameters for link tracking	X	X
Global email suppression	X
Email attachments		X

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