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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Methods for sending personalized email
To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
Monitoring messaging runs
When you start a messaging run, the Mailing Execution and status section of the Mailing tab expands to display additional fields to monitor the progress of the messaging as Deliver transmits the personalized message.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
  - Adherence to Contact Central preferences
    When you enable Contact Central from Affinium|ContactCentral|navigation and select Regional preference on the Campaign summary page, production and scheduled mailings sent from Deliver adhere to the Capacity and Regional Preferences defined in Contact Central.
  - Preparation for running a messaging
    To help to ensure that the messaging runs successfully, review the status of each element of the messaging configuration.
  - To send a standard mailing
    To begin sending personalized email messages immediately, you manually run a standard messaging. A standard messaging run sends a personalized email message to each individual in the recipient list. The message is based on the email communication that is referenced in the messaging configuration.
  - Options for scheduling a messaging
    To run a messaging at a specific date and time, you can schedule the messaging run. The Summary Mailing tab provides an option to configure the messaging schedule.
  - Sending a mailing as an A/B test
    You can use recipient responses to determine the most effective email design and message content by sending the mailing as an A/B test. In Deliver, you can configure and conduct an A/B test and automatically send the most effective version of an HTML email message to your audience.
  - Sending transactional email messages
    A transactional message is a single message that is sent in response to a specific, predetermined transaction that is detected in your business systems. Transactional messages tend to have higher open rates than other types of marketing message. Message recipients are more likely to open a message that is related to a transaction they recognize or expect than they are to open an unsolicited message. Unica provides the Deliver Transactional messaging Service (TMS) as a hosted web service to process transactional messages.
  - Monitoring messaging runs
    When you start a messaging run, the Mailing Execution and status section of the Mailing tab expands to display additional fields to monitor the progress of the messaging as Deliver transmits the personalized message.
    - Information available about mailing execution and status
      The mailing tab includes a section that provides information that you can use to monitor a messaging run, and pause the run if necessary.
    - Observing the current execution status
      The Mailing execution and status section of the mailing tab provides information about the execution status of the messaging. If you have scheduled the messaging, this section displays schedule information and status.
    - Accessing execution history
      The Mailing tab provides a link to the Mailing Execution History report. This report captures many of the statistics available during the messaging run.
    - Pausing a messaging
      When you pause a messaging, Deliver temporarily stops sending personalized message. To avoid dropping messages, the system finishes sending messages that are already in process.
    - To stop a messaging
      You can completely stop transmission of messages during execution of a production messaging. Stopping a messaging is a two-step process.
    - Resuming a paused messaging
      When you resume a paused messaging, Deliver begins sending personalized message to the remaining individuals contained in the recipient list referenced by the messaging.
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Messaging monitoring and management

When you start a messaging run, the Mailing Execution and status section of the Mailing tab expands to display additional fields to monitor the progress of the messaging as Deliver transmits the personalized message.

The expanded interface also displays log messages that can alert you to potential problems with the messaging run.

If Contact Central is integrated and a Regional Preference is associated with Campaign, Deliver ensures that messages adhere to business hours and capacity allocated to the Regional Preference. If either the Capacity is insufficient, or if you are sending an ad-hoc or scheduled messages outside business hours or on a non-working day, the message will not be sent and you will see an appropriate error message.

After the messaging run completes, when you exit the Mailing tab, the Mailing Execution and Status section returns to its pre-execution state and execution information is no longer visible on the tab.

The Mailing tab provides a link to the Mailing Execution History report. When the messaging completes, you can view this report to view execution information that is no longer displayed on the Mailing tab.

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