WebSphere Commerce EnterpriseWebSphere Commerce Professional

Creating marketing content for text (SMS) messages

You can create the content of a text (SMS) message as marketing content. You can include the content in a dialog activity that uses the Send Message action to send a text message to a customer.

Feature Pack 8Note: To help create marketing content more quickly, an administrator can copy content and other marketing objects from one store or instance into another. For example, to help set up a test environment or a new store. For more information about this new feature, see

Procedure

  1. Open the Marketing tool.
  2. From the explorer view, click Content.
    The Content - List page opens.
  3. From the toolbar, click the arrow on the right side of Create New Create New; then select Content.
    The New Content page displays.
  4. Enter the properties of the content as follows:
    OptionDescription
    Name Enter a name to identify the text message. You must specify this name when you create the dialog activity to send the message.
    Content type Select Text message for mobile device.
    Text Enter the text message.

    The standard maximum length of a single text (SMS) message by using the Latin alphabet is 160 characters, including spaces and punctuation. If your message is longer, the message is either truncated or sent as multiple messages. The outcome depends on your SMS gateway service and how your site is configured for SMS messaging. Talk to your Site Administrator for more information.

  5. Click Save Save and then click Close.

What to do next

Create a dialog activity that includes the Send Message action for sending text messages to a customer. When you complete the properties for the Send Message action, specify the text message content that you created in this task.