Marketing content

Marketing content is a container for the images, text, and static HTML that displays in e-Marketing Spots. Before you can display content in an e-Marketing Spot, you must create marketing content. Marketing content is also a container for text (SMS) messages to use in dialog activities.

WebSphere Commerce ProfessionalWebSphere Commerce EnterpriseDialog activities are available only in the Professional and Enterprise editions of WebSphere Commerce.

You can specify marketing content in a web activity or as default content in an e-Marketing Spot.

Marketing content can be any of the following types:

You can associate assets (managed files, attachments, or URLs) to marketing content. For example, if you want to display an image in an e-Marketing Spot:
  1. Use the Assets tool to upload the image as a managed file.
  2. Associate the managed file to your marketing content.
Text for store page display
You can type plain text or paste static HTML into marketing content.
Text message for mobile device
You can type a text message into marketing content to be sent to a customer's mobile device.

The images, text, and static HTML for marketing content is typically created by a team of writers or graphic artists.

Marketing content is not required for e-Marketing Spots that display catalog entries or categories because this data is pulled directly from your catalog.