Introduced in Feature Pack 3

Viewing statistics for top search misses

View the Top Search Misses report to review statistical data about keywords your customers used to search your site that did not return any matching search results.

Procedure

  1. Open the Catalogs tool.
  2. From the explorer view, click Search Term Associations.
  3. Click the Top Search Misses tab.
  4. Enter any report options:
    OptionDescription
    Reporting period Specify the time frame for which you want to view statistics. If you do not specify any dates, all statistics that are gathered for your store are included in the report. If you specify only the start date, all statistics that are gathered from the start date to the current date are included in the report. If you specify only the end date, all statistics gathered up until the end date are included in the report.
    Keyword You can type a keyword to filter the report to show statistics only for that keyword.

    You can use the asterisk (*) as a wildcard. For example, if you type tab* in the Keyword field, and select Top 5 in the Show top missed keywords list, the report shows the top 5 keyword misses that started with the letters tab.

    Show top missed keywords You can filter the report to show only a subset of top missed keywords, such as the Top 5 missed keywords. The All option shows all keywords that did not have any matching search results during the reporting period.
    Suggested keyword results You can filter the report using either of these options:
    Show only keywords that had suggested keywords
    Filters the report to show only those keywords for which the search engine returned results using a suggested keyword.
    Show only keywords that did not have suggested keywords
    Filters the report to show only those keywords for which the search engine did not suggest any keyword. This means the customer did not see any search results.
    Language Specify the language of the store for which you want to view statistics.
  5. Click Apply.

    The Statistics table displays data about top search misses according to the report options you selected.