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User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Operating
IBM Management Center for WebSphere Commerce
The IBM Management Center for WebSphere Commerce, or Management Center, is a suite of tools to support store management, merchandising, and marketing tasks for business users (Sellers, Marketing Managers, Product Managers, Catalog Managers, and others).
Marketing tool
Use the Marketing tool in Management Center to create and manage marketing campaigns and other store content (excluding catalog content). You can use the extensive precision marketing features in the tool to deliver targeted marketing messages to customers.
Working with IBM Digital Analytics marketing reports
In Management Center, you can directly open several marketing reports from IBM Digital Analytics, formerly known as Coremetrics Analytics. After you open a report, you can view any other reports and dashboards that are available to you in IBM Digital Analytics.
Viewing the IBM Digital Analytics E-Marketing Spots report
For each e-Marketing Spot on your storefront, you can generate a report from IBM Digital Analytics, formerly known as Coremetrics Analytics. This report can provide metrics for clicks, sales, orders, and more information. Use the E-Marketing Spots report to understand which e-Marketing Spots are generating the most value, and to see which web and email activities are generating the best returns for a specific e-Marketing Spot.

Viewing the IBM Digital Analytics E-Marketing Spots report

For each e-Marketing Spot on your storefront, you can generate a report from IBM Digital Analytics, formerly known as Coremetrics Analytics. This report can provide metrics for clicks, sales, orders, and more information. Use the E-Marketing Spots report to understand which e-Marketing Spots are generating the most value, and to see which web and email activities are generating the best returns for a specific e-Marketing Spot.

Before you begin

Your site must be integrated with IBM Digital Analytics.

Procedure

Open the Marketing tool.
In the explorer view, right-click the E-Marketing Spots folder.
Click View E-Marketing Spots Report.
If prompted, log on to IBM Digital Analytics.

Results

In a new browser, the E-Marketing Spots report displays in IBM Digital Analytics.