Home
User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Operating
IBM Management Center for WebSphere Commerce
The IBM Management Center for WebSphere Commerce, or Management Center, is a suite of tools to support store management, merchandising, and marketing tasks for business users (Sellers, Marketing Managers, Product Managers, Catalog Managers, and others).
Marketing tool
Use the Marketing tool in Management Center to create and manage marketing campaigns and other store content (excluding catalog content). You can use the extensive precision marketing features in the tool to deliver targeted marketing messages to customers.
Working with IBM Digital Analytics marketing reports
In Management Center, you can directly open several marketing reports from IBM Digital Analytics, formerly known as Coremetrics Analytics. After you open a report, you can view any other reports and dashboards that are available to you in IBM Digital Analytics.
Viewing the IBM Digital Analytics Campaigns report
The Campaigns report provides metrics for clicks, sales, orders, and sessions for the campaign, and for individual web and email activities that are associated with the campaign. Use this report from IBM Digital Analytics, formerly known as Coremetrics Analytics to optimize the performance of campaigns and their associated web and email activities.

Viewing the IBM Digital Analytics Campaigns report

The Campaigns report provides metrics for clicks, sales, orders, and sessions for the campaign, and for individual web and email activities that are associated with the campaign. Use this report from IBM Digital Analytics, formerly known as Coremetrics Analytics to optimize the performance of campaigns and their associated web and email activities.

Before you begin

Your site must be integrated with IBM Digital Analytics.

Procedure

Open the Marketing tool.
In the explorer view, right-click the Campaigns folder.
Click View Campaigns Report.
If prompted, log on to IBM Digital Analytics.

Results

In a new browser, the Campaigns report displays in IBM Digital Analytics.