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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Methods for sending personalized email
To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
Options for scheduling a messaging
To run a messaging at a specific date and time, you can schedule the messaging run. The Summary Mailing tab provides an option to configure the messaging schedule.
Flowchart scheduling for scheduled messages
Depending on how you schedule a message, you might need to schedule a run of the flowchart that is used to create or update the recipient list that is referenced by a scheduled messaging. You can use a scheduled flowchart run to trigger one or more messaging runs.
Messaging triggers and scheduled flowchart runs
You can configure the Scheduler to send a trigger to indicate completion of a scheduled flowchart run. A trigger is a text value that is referenced in the configuration of the scheduled flowchart run. Deliver starts a scheduled messaging run when it receives the trigger notification.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
  - Adherence to Contact Central preferences
    When you enable Contact Central from Affinium|ContactCentral|navigation and select Regional preference on the Campaign summary page, production and scheduled mailings sent from Deliver adhere to the Capacity and Regional Preferences defined in Contact Central.
  - Preparation for running a messaging
    To help to ensure that the messaging runs successfully, review the status of each element of the messaging configuration.
  - To send a standard mailing
    To begin sending personalized email messages immediately, you manually run a standard messaging. A standard messaging run sends a personalized email message to each individual in the recipient list. The message is based on the email communication that is referenced in the messaging configuration.
  - Options for scheduling a messaging
    To run a messaging at a specific date and time, you can schedule the messaging run. The Summary Mailing tab provides an option to configure the messaging schedule.
    - Scheduling a messaging to run after a scheduled flowchart run
      Scheduling a messaging to run after a flowchart run ensures that the recipient list has the most current recipient data available. You must also confirm that changes to the document referenced by the messaging are complete and that the latest version is published.
    - Scheduling a messaging run only
      You can schedule a messaging to run a specific date and time, without requiring a trigger from a scheduled flowchart run. When you schedule a messaging run only, the messaging uses recipient data in the most recently uploaded recipient list.
    - Changing a messaging schedule
      You can update the schedule of any scheduled messaging at any time before the start of the scheduled messaging run.
    - Canceling a messaging schedule
      You can cancel a messaging schedule at any time before the scheduled run time. You cannot cancel the scheduled run after the scheduled messaging run starts.
    - Option to lock the recipient list
      In the scheduling wizard, the option to lock the recipient list is selected by default to prevent changes to the current recipient list until the scheduled messaging run finishes. While the recipient list remains locked, the system prevents upload of new recipient data from the local environment to the hosted environment. If you clear the option to lock the list, you can run the flowchart and the updated recipient list uploads normally.
    - Option to lock the Deliver document
      In the scheduling wizard, the option to lock the Deliver document is selected by default to prevent changes until the scheduled messaging run finishes. While the document remains locked, Deliver prevents changes to the Deliver document by preventing publication of new versions. If you clear this option, you can update and publish the document normally.
    - Flowchart scheduling for scheduled messages
      Depending on how you schedule a message, you might need to schedule a run of the flowchart that is used to create or update the recipient list that is referenced by a scheduled messaging. You can use a scheduled flowchart run to trigger one or more messaging runs.
      - Schedules and recurrence
        You configure the flowchart run schedule with the Unica Scheduler. If the scheduled messaging is configured to run after the flowchart, the configuration of the flowchart schedule determines when Deliver runs the messaging.
      - Messaging triggers and scheduled flowchart runs
        You can configure the Scheduler to send a trigger to indicate completion of a scheduled flowchart run. A trigger is a text value that is referenced in the configuration of the scheduled flowchart run. Deliver starts a scheduled messaging run when it receives the trigger notification.
      - Creating a flowchart schedule using default parameters
        Follow this procedure to schedule a flowchart using the default parameters.
      - Creating a flowchart schedule
        Follow this procedure to schedule a flowchart.
      - Cancel scheduled mailing after you cancel a scheduled flowchart run
        When you delete a scheduled flowchart run that is also used to start a scheduled mailing, you must manually cancel the scheduled mailing in Deliver.
      - The create a schedule wizard
        This section describes in detail the pages you use when you create a schedule.
      - Time zone support
        You can schedule runs to occur in the context of any one of a large number of worldwide time zones.
      - Schedules that depend on completion of multiple runs
        You can configure a schedule to run only when multiple other schedules have finished their runs by using the On completion of other tasks option in the When to start drop down list.
      - The Override Flowchart Parameters page
        The following table describes the fields on the Override flowchart parameters dialog. All of the editable fields in this dialog are optional. The system does not check syntax of the parameters you enter in these fields. Double-check that you have entered the correct values before proceeding.
      - The Schedule management pages
        You access the scheduler management pages by selecting Settings > Schedule Management or by selecting View when scheduled from a flowchart's Run menu.
  - Sending a mailing as an A/B test
    You can use recipient responses to determine the most effective email design and message content by sending the mailing as an A/B test. In Deliver, you can configure and conduct an A/B test and automatically send the most effective version of an HTML email message to your audience.
  - Sending transactional email messages
    A transactional message is a single message that is sent in response to a specific, predetermined transaction that is detected in your business systems. Transactional messages tend to have higher open rates than other types of marketing message. Message recipients are more likely to open a message that is related to a transaction they recognize or expect than they are to open an unsolicited message. Unica provides the Deliver Transactional messaging Service (TMS) as a hosted web service to process transactional messages.
  - Monitoring messaging runs
    When you start a messaging run, the Mailing Execution and status section of the Mailing tab expands to display additional fields to monitor the progress of the messaging as Deliver transmits the personalized message.
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Messaging triggers and scheduled flowchart runs

You can configure the Scheduler to send a trigger to indicate completion of a scheduled flowchart run. A trigger is a text value that is referenced in the configuration of the scheduled flowchart run. Deliver starts a scheduled messaging run when it receives the trigger notification.

When you schedule a messaging, Deliver generates the unique trigger that it recognizes as the notification that the flowchart is finished. The trigger displays on the mailing tab as a string of characters. You can also see the trigger by navigating to Settings > Scheduled Tasks and finding the scheduled task in the Schedule Definitions window.

Deliver automatically adds the trigger string to the configuration of the scheduled flowchart run. The trigger appears in the field, On successful completion, run trigger.

When you schedule a messaging to run after a scheduled flowchart run, Deliver creates another scheduled task that works with the scheduled flowchart run to start the messaging. You can view this messaging task in the Scheduled Tasks window.

The scheduled flowchart and run of the messaging proceed in the following sequence.

The scheduled flowchart runs on the date and time that you specified when you scheduled the flowchart and messaging runs.
When the scheduled flowchart run finishes, it sends the pre-configured trigger. Deliver listens for the trigger as a signal to upload the new recipient list and start the messaging task.
Deliver uploads the updated recipient list to the hosted messaging environment in HCL Unica.
When the list upload is complete, the messaging task signals the hosted environment to start the production messaging.

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