Adjusting Unica Campaign response tables for Unica Deliver offer integration

If you are using Unica Deliver offer integration, you must confirm that the Unica Campaign response tracking and mapping tables are set up properly.

About this task

Note: New installations can skip this task because the tables were updated during the installation process. Upgrade customers who want to use Unica Deliver offer integration must perform the following steps.

To support ETL of response types between Unica Campaign and Unica Deliver, response types must be defined in both the UACE_ResponseType table (for Unica Deliver) and the UA_UsrResponseType table (for Unica Campaign). Then the response types must be mapped in the UA_RespTypeMapping table. The UA_RespTypeMapping table maps the CampaignRespTypeID in UA_UsrResponseType to the DeliverRespTypeID in UACE_ResponseType

Procedure

  1. Add the Link Click, Landing Page, and SMS Reply Message response types to the UA_UsrResponseType table using the values shown below:
    • insert into ua_usrresponsetype (ResponseTypeId, Name, Description, ResponseTypeCode, CountsAsResponse, isDefault) values (9, 'Link Click', NULL, 'LCL', 1, 0)
    • insert into ua_usrresponsetype (ResponseTypeId, Name, Description, ResponseTypeCode, CountsAsResponse, isDefault) values (10, 'Landing Page', NULL, 'LPA', 1, 0)
    • insert into ua_usrresponsetype (ResponseTypeId, Name, Description, ResponseTypeCode, CountsAsResponse, isDefault) values (11, 'SMS Reply Message', NULL, 'SRE', 1, 0)

    For more information, see Default response types.

  2. Update the UA_RespTypeMapping table to include Link Click (9,1,3), Landing Page (10,14,3) and SMS Reply Message (11,18,3), as shown below:
    • insert into ua_resptypemapping (campaignresptypeid, Deliverresptypeid, applicationtype) values (9,1,3)
    • insert into ua_resptypemapping (campaignresptypeid, Deliverresptypeid, applicationtype) values (10,14,3)
    • insert into ua_resptypemapping (campaignresptypeid, Deliverresptypeid, applicationtype) values (11,18,3)

    The ApplicationType of 3 indicates Unica Deliver and must not be changed.

    Note: Only the Link Click response type is currently used for Unica Deliver offer integration. Landing Page and SMS Reply Message are not populated by the ETL process at this time.

What to do next

Additional information about Unica Deliver offer integration is provided in the Unica Deliver User's Guide and the Unica Campaign User's Guide.