Unica Campaign and Unica Journeys integration

Unica Campaign can integrate with Journey so that a continuous communication with users can be established based on the inputs from Campaign. Journey is more focused towards establishing a continuous dialog with users across multiple channels like email, sms and crm, and Campaign possesses rich segmentation capabilities. The Campaign segments or audience information can be pushed to Journey, thereby enabling a continuous customer dialog. In Campaign application, the new capability is added to publish the audience information to Journey. This is enabled through the Journeys process box in Campaign.

The following sections describe how this integration works.