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Administrator Guide
Unica Campaign integration with other products
Unica Campaign optionally integrates with a number of other products.
Overview of Watson Marketing Assistant integration with
Watson Marketing Assistant integration with Unica Campaign will enable real time interaction for Unica Campaign users, thus enabling businesses to serve their customers better. Call from Unica Campaign to EBA is secured and this is achieved using the JSON web token (JWT). Unica Campaign communicates with EBA-QUEST integrated application. Currently, the QUEST Cognos model is based on Unica Campaign system schema, Modelling on User database is not supported. For example, WMA in Unica Campaign will support queries like, 1.Which Unica Campaign has the most offers. 2.When was the particular Campaign created 3.When was 10 Percent Off offers used in Test Direct Marketing Campaign 4.How many people in control groups received 20 Percent Off offers; show offer start date Though Watson integration is enabled, It is mandatory for a user to have Report System Role in order to access WMA. Watson Assistant can be launched through the newly added menu item, under Analytics >“Watson Assistant?.

Administrator Guides
- Administrator Guide
  - Unica Campaign administration overview
    The Settings menu provides access to most of the tasks that Unica Campaign administrators typically perform.
  - Security in Unica Campaign
    Security policies control user access to the objects and features in Unica Campaign.
  - Database table administration
    Unica Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.
  - Customizing campaigns
    Administrators can customize campaigns by using custom campaign attributes, initiatives, and products.
  - Offer template concepts
    Before administrators perform offer template management tasks, there are several important concepts to understand.
  - About audience level administration
    Unica Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.
  - Before you begin working with contact history
    Contact history is stored in the Unica Campaign system database in separate tables by audience level. Therefore, you need to set up audience levels before you begin working with contact history.
  - Response history administration
    Before you begin working with response history, you should read the audience level administration topics and set up required audience levels.
  - Monitoring and controlling flowchart runs
    Choose Campaign > Monitoring and use the All monitored runs page to view the status of all active flowcharts and suspend, resume, or stop flowchart runs.
  - Dimension hierarchy concepts
    A dimension hierarchy is a data construct that groups data into bins based on value ranges. Dimension hierarchies are the basis for a variety of reports.
  - Triggers administration
    Unica Campaign allows you to define inbound and outbound triggers that can be used in all flowcharts in a partition.
  - Unica Campaign log files
    Unica Campaign records information in several different log files.
  - JVM Parameters
  - About codes in Unica Campaign
    Each campaign, cell, offer, and treatment in Unica Campaign has an identifying code that is generated by code generators, and conforms to a specified format.
  - Accessing the Advanced settings
    When a flowchart is open for editing, administrators can choose the Advanced settings option on the Admin menu to make administrative changes that affect only the current flowchart.
  - Unica Campaign integration with other products
    Unica Campaign optionally integrates with a number of other products.
    - Overview of Watson Marketing Assistant integration with
      Watson Marketing Assistant integration with Unica Campaign will enable real time interaction for Unica Campaign users, thus enabling businesses to serve their customers better. Call from Unica Campaign to EBA is secured and this is achieved using the JSON web token (JWT). Unica Campaign communicates with EBA-QUEST integrated application. Currently, the QUEST Cognos model is based on Unica Campaign system schema, Modelling on User database is not supported. For example, WMA in Unica Campaign will support queries like, 1.Which Unica Campaign has the most offers. 2.When was the particular Campaign created 3.When was 10 Percent Off offers used in Test Direct Marketing Campaign 4.How many people in control groups received 20 Percent Off offers; show offer start date Though Watson integration is enabled, It is mandatory for a user to have Report System Role in order to access WMA. Watson Assistant can be launched through the newly added menu item, under Analytics >“Watson Assistant?.
    - Unica Campaign integration with COM
    - Setting up Unica Plan assets for use in Unica Campaign offers
      This topic explains what administrators must do to allow Unica Campaign users to relate a digital asset from Unica Plan to a Unica Campaign offer.
    - Configuring Unica Deliver integration with Unica Campaign
      You can configure Unica Campaign to support Unica Deliver offer integration, so offer communications can be tracked over the email channel. Unica Campaign reports can then provide detailed response tracking for Unica Deliver.
    - Integrating IBM Digital Analytics and Unica Campaign
      Online segments that are defined in Digital Analytics can be used in Unica Campaign to target customers based on their web activity and behavior. Important! This topic pertains to IBM Digital Analytics, not Digital Analytics for On Premises.
    - Overview of Opportunity Detect integration with Unica Campaign
      When Opportunity Detect is integrated with Unica Campaign, data about customer transactions produced by Opportunity Detect can be used in your Unica Campaign flowcharts.
    - Unica Campaign and Unica Journeys integration
    - Unica Campaign and Unica Link integration
    - Unica Campaign and ContactCentral Integration
    - Unica Campaign integration with Audience Central and Segment Central
  - Unica Campaign listeners
    The listener is a key component of Unica Campaign. It provides an interface between front-end clients and back-end analytical server processes.
  - Unica Campaign utilities
    Administrators use the Unica Campaign utilities to manage listeners, sessions, and flowcharts, and perform other important administrative tasks.
  - Configuring the ACOOptAdmin tool
    Configure the ACOOptAdmin tool to run Unica Optimize sessions from the command line.
  - Non-ASCII data in Unica Campaign
    Unica Campaign supports the use of localized data and non-United States locales, including multiple user-preferred locales within the same installation of the application.
  - Configuration properties for Unica Campaign
    The configuration properties of Unica Campaign are located at SettingsConfiguration. For more details on the configuration properties, see the Campaign Administrator Guide.
  - About special characters
    Some special characters are not supported in any Unica Campaign object names. In addition, some objects have specific naming restrictions.
  - Introduction to character encodings
    This section provides information on character encodings and language-sensitive database considerations, and lists the encodings supported by Unica Campaign.
  - About Unica Campaign Error Codes
    Unica Campaign notifies users of error events when they occur with error messages that consist of a code number and error text.
  - Troubleshooting
- System Tables

Overview of IBM Watson Marketing Assistant integration with Unica Campaign

Watson Marketing Assistant integration with Unica Campaign will enable real time interaction for Unica Campaign users, thus enabling businesses to serve their customers better. Call from Unica Campaign to EBA is secured and this is achieved using the JSON web token (JWT). Unica Campaign communicates with EBA-QUEST integrated application. Currently, the QUEST Cognos model is based on Unica Campaign system schema, Modelling on User database is not supported. For example, WMA in Unica Campaign will support queries like, 1.Which Unica Campaign has the most offers. 2.When was the particular Campaign created 3.When was 10 Percent Off offers used in Test Direct Marketing Campaign 4.How many people in control groups received 20 Percent Off offers; show offer start date Though Watson integration is enabled, It is mandatory for a user to have Report System Role in order to access WMA. Watson Assistant can be launched through the newly added menu item, under Analytics >“Watson Assistant?.

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