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Administrator Guide
Unica Campaign administration overview
The Settings menu provides access to most of the tasks that Unica Campaign administrators typically perform.

Administrator Guides
- Administrator Guide
  - Unica Campaign administration overview
    The Settings menu provides access to most of the tasks that Unica Campaign administrators typically perform.
    - Logging in to Unica
      Use this procedure to log in to Unica.
  - Security in Unica Campaign
    Security policies control user access to the objects and features in Unica Campaign.
  - Database table administration
    Unica Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.
  - Customizing campaigns
    Administrators can customize campaigns by using custom campaign attributes, initiatives, and products.
  - Offer template concepts
    Before administrators perform offer template management tasks, there are several important concepts to understand.
  - About audience level administration
    Unica Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.
  - Before you begin working with contact history
    Contact history is stored in the Unica Campaign system database in separate tables by audience level. Therefore, you need to set up audience levels before you begin working with contact history.
  - Response history administration
    Before you begin working with response history, you should read the audience level administration topics and set up required audience levels.
  - Monitoring and controlling flowchart runs
    Choose Campaign > Monitoring and use the All monitored runs page to view the status of all active flowcharts and suspend, resume, or stop flowchart runs.
  - Dimension hierarchy concepts
    A dimension hierarchy is a data construct that groups data into bins based on value ranges. Dimension hierarchies are the basis for a variety of reports.
  - Triggers administration
    Unica Campaign allows you to define inbound and outbound triggers that can be used in all flowcharts in a partition.
  - Unica Campaign log files
    Unica Campaign records information in several different log files.
  - JVM Parameters
  - About codes in Unica Campaign
    Each campaign, cell, offer, and treatment in Unica Campaign has an identifying code that is generated by code generators, and conforms to a specified format.
  - Accessing the Advanced settings
    When a flowchart is open for editing, administrators can choose the Advanced settings option on the Admin menu to make administrative changes that affect only the current flowchart.
  - Unica Campaign integration with other products
    Unica Campaign optionally integrates with a number of other products.
  - Unica Campaign listeners
    The listener is a key component of Unica Campaign. It provides an interface between front-end clients and back-end analytical server processes.
  - Unica Campaign utilities
    Administrators use the Unica Campaign utilities to manage listeners, sessions, and flowcharts, and perform other important administrative tasks.
  - Configuring the ACOOptAdmin tool
    Configure the ACOOptAdmin tool to run Unica Optimize sessions from the command line.
  - Non-ASCII data in Unica Campaign
    Unica Campaign supports the use of localized data and non-United States locales, including multiple user-preferred locales within the same installation of the application.
  - Configuration properties for Unica Campaign
    The configuration properties of Unica Campaign are located at SettingsConfiguration. For more details on the configuration properties, see the Campaign Administrator Guide.
  - About special characters
    Some special characters are not supported in any Unica Campaign object names. In addition, some objects have specific naming restrictions.
  - Introduction to character encodings
    This section provides information on character encodings and language-sensitive database considerations, and lists the encodings supported by Unica Campaign.
  - About Unica Campaign Error Codes
    Unica Campaign notifies users of error events when they occur with error messages that consist of a code number and error text.
  - Troubleshooting
- System Tables

Unica Campaign administration overview

The Settings menu provides access to most of the tasks that Unica Campaign administrators typically perform.

Table 1. Templates and customization (Settings > Campaign Settings page)
Templates and customization
Option	Description
Custom attribute definitions	Define attributes that can be used in campaigns, offers, and cells. For example, you can define an offer attribute of "Interest Rate" to store values for mortgage offers.
Offer template definitions	An offer template defines the structure for an offer. Offer templates are required. Users cannot create an offer without basing it on a template.

Table 2. Data source operations (Settings > Campaign Settings page)
Data source operations
Option	Description
Manage table mappings	User tables contain data about your company's customers, prospects, or products, for use in marketing campaigns. You must map user tables or files to make the data accessible for use in flowcharts. System tables contain Unica Campaign application data. They are configured during installation.
View datasource access	View the system table database and all configured customer databases. Select a database to see its configuration details. Log in or out of customer databases.
Manage dimension hierarchies	Use dimension hierarchies to group data based on value ranges. Examples are age, income, product, and distribution channel. You can create any kind of hierarchy that relates to your business or campaign.
Manage audience levels	An audience level is an identifiable group that can be targeted by a marketing campaign. Examples are Household, Prospect, Customer, and Account. Flowchart designers can target and switch between audiences or scope one audience level by another. For example, you can target one individual per household.
View system log	This option opens the Unica Campaign listener log (unica_aclsnr.log). Note: If there are multiple partitions, this option is not available, for security reasons.

Table 3. Other administrative tasks
Other administrative tasks
Task	Description
Manage users, groups, role assignments, security policies, and permissions	Use the Settings menu to adjust security and permissions. Instructions are provided in the Unica Platform Administrator's Guide and the Unica Campaign Administrator's Guide.
Adjust configuration properties	Choose Settings > Configuration to access configuration properties. Use the Campaign category to adjust properties for Unica Campaign. Use the Reports category to adjust reporting properties. Use the General and Platform categories to adjust properties that affect the Unica suite. For information, see the online help or the Unica Platform Administrator's Guide. Configuration categories for other products, such as Unica Deliver, are described in the documentation for those products.
Adjust settings for individual flowcharts	Use the flowchart Admin menu to perform administrative actions for individual flowcharts.
Manage contact history and response history	Modify the contact history and response history system tables that are supplied with Unica Campaign to capture information about communications with your customers. Information is provided in the Unica Campaign Administrator's Guide.
Run utilities to complete administrative functions	Use the command-line utilities to perform server, session, and database tasks.
Use the Scheduler to schedule flowchart runs	See the Unica Platform Administrator's Guide.

Table 4. Unica Campaign integration tasks
Unica Campaign integration tasks
Task	Description
Install and configure reports that are Cognos® based	See the Unica Reports Installation and Configuration Guide that is supplied with Unica Platform.
Integrate Unica Campaign with other HCL products	See the following documents: Installation and upgrade guides Integration guides supplied with the product that you are integrating Unica Platform Administrator's Guide Unica Campaign Administrator's Guide

Configuring the web application server for your JDBC driver

For details on configuring the web application server for your JDBC driver, see the Campaign Installation Guide.

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