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Administrator Guide
Response history administration
Before you begin working with response history, you should read the audience level administration topics and set up required audience levels.
Adding response types
Response types are defined in the UA_UsrResponseType table in the Unica Campaign system database.
Default response types
New installations of Unica Campaign include the following response types, which are defined in the UA_UsrResponseType table. Upgrades include all response types except 9, 10, 11, which must be added manually if you plan to use Unica Deliver offer integration.

Administrator Guides
- Administrator Guide
  - Unica Campaign administration overview
    The Settings menu provides access to most of the tasks that Unica Campaign administrators typically perform.
  - Security in Unica Campaign
    Security policies control user access to the objects and features in Unica Campaign.
  - Database table administration
    Unica Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.
  - Customizing campaigns
    Administrators can customize campaigns by using custom campaign attributes, initiatives, and products.
  - Offer template concepts
    Before administrators perform offer template management tasks, there are several important concepts to understand.
  - About audience level administration
    Unica Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.
  - Before you begin working with contact history
    Contact history is stored in the Unica Campaign system database in separate tables by audience level. Therefore, you need to set up audience levels before you begin working with contact history.
  - Response history administration
    Before you begin working with response history, you should read the audience level administration topics and set up required audience levels.
    - Response history and response types
      Response history is the historical record of responses to campaigns, either by targeted respondents or by hold-outs (members of control groups who perform the desired action despite not having been contacted). Response types are the specific actions that you are tracking in a campaign.
    - Action tables
      An action table is an optional database table or file containing response data that is collected after offers are presented to customers.
    - Creating response history tables for new audience levels
      When you create a new audience level, you must create a table in the Unica Campaign system database to store response history for targets in that audience level.
    - Setting the number of days after an offer expires to record responses
      The response history tables can record whether responses were received before or after the expiration date of the specific offer version. This functionality depends on the configuration property allowResponseNDaysAfterExpiration.
    - Adding response types
      Response types are defined in the UA_UsrResponseType table in the Unica Campaign system database.
      - Default response types
        New installations of Unica Campaign include the following response types, which are defined in the UA_UsrResponseType table. Upgrades include all response types except 9, 10, 11, which must be added manually if you plan to use Unica Deliver offer integration.
    - Logging response history
      To log response history, users configure the Response process. Then, when the flowchart is run, response history is written to the table(s) related to the audience-level(s) used in the flowchart.
  - Monitoring and controlling flowchart runs
    Choose Campaign > Monitoring and use the All monitored runs page to view the status of all active flowcharts and suspend, resume, or stop flowchart runs.
  - Dimension hierarchy concepts
    A dimension hierarchy is a data construct that groups data into bins based on value ranges. Dimension hierarchies are the basis for a variety of reports.
  - Triggers administration
    Unica Campaign allows you to define inbound and outbound triggers that can be used in all flowcharts in a partition.
  - Unica Campaign log files
    Unica Campaign records information in several different log files.
  - JVM Parameters
  - About codes in Unica Campaign
    Each campaign, cell, offer, and treatment in Unica Campaign has an identifying code that is generated by code generators, and conforms to a specified format.
  - Accessing the Advanced settings
    When a flowchart is open for editing, administrators can choose the Advanced settings option on the Admin menu to make administrative changes that affect only the current flowchart.
  - Unica Campaign integration with other products
    Unica Campaign optionally integrates with a number of other products.
  - Unica Campaign listeners
    The listener is a key component of Unica Campaign. It provides an interface between front-end clients and back-end analytical server processes.
  - Unica Campaign utilities
    Administrators use the Unica Campaign utilities to manage listeners, sessions, and flowcharts, and perform other important administrative tasks.
  - Configuring the ACOOptAdmin tool
    Configure the ACOOptAdmin tool to run Unica Optimize sessions from the command line.
  - Non-ASCII data in Unica Campaign
    Unica Campaign supports the use of localized data and non-United States locales, including multiple user-preferred locales within the same installation of the application.
  - Configuration properties for Unica Campaign
    The configuration properties of Unica Campaign are located at SettingsConfiguration. For more details on the configuration properties, see the Campaign Administrator Guide.
  - About special characters
    Some special characters are not supported in any Unica Campaign object names. In addition, some objects have specific naming restrictions.
  - Introduction to character encodings
    This section provides information on character encodings and language-sensitive database considerations, and lists the encodings supported by Unica Campaign.
  - About Unica Campaign Error Codes
    Unica Campaign notifies users of error events when they occur with error messages that consist of a code number and error text.
  - Troubleshooting
- System Tables

Default response types

New installations of Unica Campaign include the following response types, which are defined in the UA_UsrResponseType table. Upgrades include all response types except 9, 10, 11, which must be added manually if you plan to use Unica Deliver offer integration.

The ResponseTypeID and ResponseStatusCode must be unique. Do not change the supplied values for the default response types.

For IsDefault, only one row can be set to 1. All other rows must be 0.

The CountsAsResponse values are mutually exclusive for each response type. In other words, the same response type cannot be counted both as a response and a reject. Valid values are:

0 - does not count as a response
1 - counts as a positive response
2 - counts as a negative response

Table 1. Default response types
Response- TypeID	Name	Description	Response- StatusCode	Counts- AsResponse	IsDefault
1	Explore	<NULL>	EXP	0	0
2	Consider	<NULL>	CON	0	0
3	Commit	<NULL>	CMT	1	0
4	Fulfill	<NULL>	FFL	0	0
5	Use	<NULL>	USE	0	0
6	Unsubscribe	<NULL>	USB	0	0
7	Unknown	<NULL>	UKN	1	1
8	Reject	<NULL>	RJT	2	0
9	Link Click*	<NULL>	LCL	1	0
10	Landing Page*	<NULL>	LPA	1	0
11	SMS Reply Message*	<NULL>	SRE	1	0
*Response Types 9, 10, and 11 are intended for Unica Deliver offer integration. For new installations, these response types are added by default. Upgrades must add these response types manually if Unica Deliver offer integration will be used, then map them in `UA_RespTypeMapping`. Note that Landing Page and SMS Reply Message are not populated by the ETL process at this time.

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