Overview of Opportunity Detect integration with Unica Campaign

When Opportunity Detect is integrated with Unica Campaign, data about customer transactions produced by Opportunity Detect can be used in your Unica Campaign flowcharts.

Opportunity Detect enables you to look for specified customer behaviors and patterns in your customer data. You define the transactions and patterns that Opportunity Detect looks for, and you specify the data that is written to the database when those criteria are met.

For example, you could configure Opportunity Detect to provide data about unusual purchase amounts or a decline in activity. You might want to use this data to target customers in a drip campaign for nurturing or retention.

Configuring the integration is described in the Unica Campaign Administrator's Guide. For more details on Opportunity Detect see the Opportunity Detect User's Guide and the Opportunity Detect Administrator's Guide.