Actions in marketing activities

Actions define what to do, based on the previous sequence of triggers and, optionally, targets in the activity flow. To include an action in a marketing activity, drag the action from the palette into the work area of the Activity Builder.

Web activity actions

Action What it does
Action: Recommend Catalog EntryRecommend Catalog Entry Displays one or more catalog entries that you want to recommend to customers. This action can also recommend catalog entries dynamically that are based on the customers navigation and search choices.
Action: Recommend ContentRecommend Content Displays content, such as advertisements, store information, informational images, or links to store pages.
Action: Recommend CategoryRecommend Category Displays one or more categories on a store page.
Action: Display Merchandising AssociationDisplay Merchandising Association Displays one or more merchandising associations.
Action: Recommend PromotionRecommend Promotion Displays content that is associated with a promotion and has a predefined click action for a promotion.
Action: Display Recently ViewedDisplay Recently Viewed Displays a list of catalog entries or categories that a customer has recently viewed.
Action: Display Best SellersDisplay Best Sellers Displays a list of the best-selling catalog entries for a category you specify.
Action: Display Top BrowsedDisplay Top Browsed Displays a list of the top-browsed catalog entries for a category you specify.
Action: Add To or Remove From Customer SegmentAdd To or Remove From Customer Segment Adds the customer to or removes the customer from an existing customer segment that you specify.
Note: This action does not display anything, but it can be used as an action in a web activity.

Action: Display
Display
Displays a list of catalog entries from dynamic or flat file recommendations.
Action: Display Promotional PriceDisplay Promotional Price Calculates and displays the discounted price of a catalog entry that a customer is viewing, based on one or more promotions you specify.
Action: Display Location-based ContentDisplay Location-based Content Displays content that is relevant to the customer's location, such as an e-flyer. The location can be a point of interest (for example, a store) or a region.

Action: E-Marketing Spot Title
E-Marketing Spot Title
Displays content as a title for an e-Marketing Spot. This content displays as the title instead of any specified default title content. This content can be any kind of marketing content.

E-Marketing Spot Properties
E-Marketing Spot Properties
Specifies information about a property that is to be returned to an e-Marketing Spot. This action can be used to return information that can change the storefront and e-Marketing Spot content that displays to customers.

Dialog activity actions

Action What it does
Action: Add To or Remove From Customer SegmentAdd To or Remove From Customer Segment Adds the customer to or removes the customer from an existing customer segment that you specify.
Action: Send MessageSend Message Sends the customer an email or text message (SMS) that contains your marketing message.
Action: Issue CouponIssue Coupon Adds a coupon that is associated with a coupon promotion to the customer's coupon wallet.