WebSphere Commerce EnterpriseWebSphere Commerce Professional

Mobile marketing opens up a new communications channel

You can now create marketing activities that send text (SMS) messages to your customers. For example, you can text a promotion code to customers to use the next time they visit your site, or tell customers about a surprise sale this afternoon that they cannot miss. This new feature makes it easy to integrate mobile into your marketing strategy.

To use this new feature, you create a Dialog activity that uses the Send Message action to send a text message. You can either send a text message to a customer when they do something specific, such as register with the store, or send the text message in bulk to one or more customer segments on a specific day. Either way, you can reach customers wherever they are, and draw them back to your store.