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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
The Deliver Message Editor
Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
Connections to external content
You can connect email and landing pages that you create in Deliver to content that is stored outside of your HCL Unica installation. Create the connections in zones with the Content Connector widget or embed the connections in HTML templates or HTML snippets.
General guidelines for connecting to external content
When you connect an email or landing page to external content, you must specify the source of the content and when the system retrieves the content from the source. The options and methods for doing so depend on the type of connection, content source, the type of communication, and the method for adding the connection to the communication.
When to retrieve external content
When you configure a content connection, you must specify when the system retrieves content from the FTP server, web server, or RSS feed. Connections in email messages can retrieve content when the email communication is published or when the email message is sent. Connections in landing pages can retrieve content only when the landing page communication is published.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Hosted landing pages for personalized messaging
  Landing pages in Deliver are personalized web pages and online forms hosted by Unica that you can link to personalized marketing messages that you send with Deliver. You create and maintain landing pages using the same composition and personalization features that you use to create personalized messages. You can also configure hosted landing pages as online forms to solicit and accept responses from message recipients.
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
  - Accessing the Deliver Message Editor
    You can access the Message Editor from the Campaign menu or from a link on the Mailing tab for a Deliver messaging.
  - The Message Editor toolbar
    The Message Editor provides access to various functions through a context-sensitive toolbar that is displayed across the top of the content or communication page. The appearance of the toolbar varies depending on the task you are performing.
  - Working with communications
    In the Deliver Message Editor, email documents, landing pages, and texts are referred to as communications. You add and access email, SMS, WhatsApp, landing pages, and text messages on the Communications tab.
  - The Content Library
    The Content Library is a single repository for content and templates that are used in personalized email and landing pages, SMS, and WhatsApp messages. Access the library through the Content Library tab in the Message Editor. The Content Library is organized as a multi-level folder hierarchy.
  - Working with zones in a document
    Personalized email, SMS, WhatsApp, and landing pages include specific areas where you can add images, videos,PDFs, text, and hyperlinks without directly accessing the underlying HTML code. The Message Editor refers to these areas as zones.Each zone is identified by a name that is unique within the document. The name of the zone corresponds to the ID element in the HTML code of the email or landing page template that defines the document layout.
  - Adding content to zones
    You can add content elements for hyperlinks, images, PDF, videoand personalization fields, to Deliver documents using zones defined in the document template.
  - Adding content that contains variations
    Content variations become available in a communication when you add a content element that contains variations to a zone, or when you add the content by reference in a snippet or text block. When you use multiple content variations in a communication, you can view and edit the different variations directly in the communication editor.
  - Adding content by reference
    As an alternative to manually dropping content into zones, you can add video, PDFs, images and snippets automatically by adding a reference to them in a communication template.
  - Connections to external content
    You can connect email and landing pages that you create in Deliver to content that is stored outside of your HCL Unica installation. Create the connections in zones with the Content Connector widget or embed the connections in HTML templates or HTML snippets.
    - General guidelines for connecting to external content
      When you connect an email or landing page to external content, you must specify the source of the content and when the system retrieves the content from the source. The options and methods for doing so depend on the type of connection, content source, the type of communication, and the method for adding the connection to the communication.
      - Precautions for connecting to external content
        Deliver imposes specific requirements and restrictions on connections to external content in email and landing pages.
      - Content connections in zones
        To add a content connection to a zone in an email or landing page communication, use the Content Connector widget. When you add a content connection to a zone, you specify the content to retrieve, where the content is stored, and when to retrieve it. Each connection specifies a single HTML or text file, or RSS feed as the source.
      - Content connections embedded in templates and snippets
        To embed a content connection in an email or landing page communication, you must modify the HTML code of the communication template or the HTML code of a snippet that you add to the communication. The method required to embed the connection depends on the type of content connection.
      - When to retrieve external content
        When you configure a content connection, you must specify when the system retrieves content from the FTP server, web server, or RSS feed. Connections in email messages can retrieve content when the email communication is published or when the email message is sent. Connections in landing pages can retrieve content only when the landing page communication is published.
      - Options for connecting content to the View as Web Page version of an email
        The system creates the View As Web Page version of the email by generating a copy of the message as a hosted landing page. If the message contains content connections, you can include the external content in the View As Web Page version of the email. You also have the option to omit the external content from the page.
      - External content in transactional email messages
        Transactional email messages can contain external text or HTML content. To include external content in transactional email, add content connections to the email communication that is referenced in a mailing that you enable for transactional email. If the external content might change, you must take precautions to ensure that the message includes the correct version of the content.
      - External content in scheduled mailings
        You can add content connections to email messages that you send in mailings that you schedule. However, if the external content might change, you must plan carefully to ensure that the email messages contain the correct content when the scheduled mailing runs.
      - External content in A/B tests
        You can add content connections to email messages that you send as part of an A/B test. The external content that is connected to the winning split is the version that is included with the final mailing.
      - Preview results when external content might change
        When you connect an email or landing page to external content that changes, email and landing page previews might not be accurate in some situations. When you preview, consider how often the content changes, when the connection retrieves the content, and how you access the preview.
      - Previewing communications that contain external content
        When you design email or landing pages that contain content connections, you can preview how the connected content appears in the communication. The preview results depend on the configuration of the connection, the type of communication, and how you access the preview.
    - Connections to content on a web server
      You can connect email or landing pages to content in files that are stored on a web server. The system must be able to connect to the server automatically. The files must return HTML or text content.
    - Connections to content on the FTP server hosted by HCL
      You can configure a connection in email messages to retrieve HTML and text content from an FTP server that is hosted by Unica as part of HCL Unica. The system downloads the content to the communication over a secure FTP connection.
    - Connections to content on an RSS feed
      You can use the Content Connector to configure connections in email messages that retrieve content from an RSS feed when you send the message. The connections to RSS feeds are built using the same advanced scripting language that you can use to add nested conditional content and data tables to email messages. Unica has adapted the script syntax to create connections to RSS feeds. You can modify the script to customize the RSS connection.
  - HTML attributes and the appearance of images and links in communications
    HTML attributes defined in a communication template control how images and links display in personalized email or landing pages. However, you can manually override the template formatting for an individual image or link within the communication.
  - Editing templates and content in the Message Editor
    You can use the text and HTML editors in the Message Editor to modify templates that are uploaded to the Content Library or that are used in email or landing page communications. The Message Editor provides a graphical HTML editor and a text editor that you can use to edit HTML templates. You can open the editors in the Content Library or in a communication that uses the template.
  - Adding personalization fields using the Message Editor
  - Organizing the Message Editor
    Because it is likely that multiple users will access the Message Editor, it is important to consider how you organize the communications, content elements, and saved searches that it contains.
  - Recycle Bin
    When you delete a communication, asset, or folder, the Communication Editor moves the deleted items to the Recycle Bin. You can restore the deleted items if necessary. The Communications Editor maintains a separate Recycle Bin on the Communications tab and on the Content Library tab.
  - Working with search
    You can search the Message Editor to find communications or content elements that contain a particular word or combination of characters. For example, you can find all of the ZIP files that have been uploaded to the Content Library by searching for the characters .zip
- Creating email and landing page templates
  Email and landing page templates are documents that you create outside of the Deliver Message Editor to define the layout of personalized email, hosted landing pages. The design of the template guides the design of the message. To create personalized email, marketers add content to the template by modifying the template or by using editing tools that are provided in the Message Editor.
- Images and Videos
  The Deliver Message Editor provide several ways to insert images and videos into personalized messages. You can add images and videos from the Content Library or add them from external sources when you send each message.
- Creating hyperlinks
  The Deliver Message Editor provides several ways to add links to personalized email messages, and landing pages that are hosted by Unica. Apply link attributes and inline styles to control how the links appear and how the target of the links display. Deliver tracks link clicks and stores the data in the Deliver system tables.
- Previewing email and landing pages
  Use the Preview feature in the Message Editor to see how a personalized message might appear to message recipients. Preview simulates how personalized parts of the Deliver document used to create the email, landing page, SMS, WhatsApp may change according to the personal characteristics of each recipient.
- Publishing email and landing pages
  Publishing the communication in the Deliver Message Editor makes the communication and the resources it contains available for use in a personalized message or landing page. Publishing a communication does not transmit the communication to message recipients or landing page visitors. However, to send a message through Deliver, you must first publish the message in the Message Editor.
- Working with personalization fields
  Personalization fields provide the means to add recipient-specific information from your marketing database to a SMS, email, WhatsApp, push notifications . Personalization fields are also used in rules that control how conditionalized content displays in each personalized message.
- Creating conditional content
  Creating conditional content allows you to vary the content that you display to your target audience according to characteristics defined in personalization fields. In Unica Deliver, you can define two types of conditional content. Simple conditional content, which uses personalization fields in personalization rules, and nested conditional content, which uses personalization fields in Deliver advanced scripting for email.
- Quick Builder
- Using advanced scripts in email
  Deliver provides a template-based scripting language for creating self-contained scripts that provide a way to personalize content in ways that you cannot easily duplicate in the Deliver Message Editor.
- Offers in personalized email
  You can add offers that you define in Unica Campaign to personalized email that you create and send through Unica Deliver. Including offers in your marketing email gives you an opportunity to deliver a timely and targeted call to action to your audience. The system collects the offer responses and makes the data available in the Campaign contact and response history for use in Campaign performance reports.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

When to retrieve external content

When you configure a content connection, you must specify when the system retrieves content from the FTP server, web server, or RSS feed. Connections in email messages can retrieve content when the email communication is published or when the email message is sent. Connections in landing pages can retrieve content only when the landing page communication is published.

Consider the following questions when you specify content retrieval time.

What type of content are you connecting to?
How often does the content change? If so, how often?
When will the message be sent?

To ensure that an email message contains the latest content, configure the connection to retrieve content when the message is sent. When you select this option for email sent in a standard mailing, the system retrieves the latest content from the source immediately before the mailing runs. This option is available only for connections in email messages.

Note: Connections in transactional email that are configured to retrieve content when the message is sent actually retrieve content when the mailing is enabled for transactional email.

If you configure the connection to retrieve content when you publish the communication, the system adds content that was current when you last published the communication. Connections in hosted landing pages retrieve content only when you publish the landing page communication. This option is not available for connections to RSS feeds.

If the external content that you specify in a content connection is likely to change, plan content retrieval times carefully. This is especially true for landing pages and for connections in email that retrieve content when the message is published. If your content changes more often than you publish communications, you risk sending or displaying outdated content.

Planning for content connections must always compare how often the content changes to how often you send messages that contain the external content.

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