Content connections embedded in templates and snippets

To embed a content connection in an email or landing page communication, you must modify the HTML code of the communication template or the HTML code of a snippet that you add to the communication. The method required to embed the connection depends on the type of content connection.

When you embed a connection, you must specify the content to retrieve, where the content is stored, and when to retrieve it.

For connections to content on a web server or on the FTP server that is hosted by Unica, use the <UAEconnect/> tag. Add the tag to the HTML source code of the email or landing page template or to an HTML snippet. You can also embed the tag in a text-only email but you can link only to content that can display as text.

Note: You cannot use a <UAEconnect> tag as the value for OLT personalization fields that you add to a communication.

For connection to content on an RSS feed, use the <UAEscript/> tag. Connections to content on an RSS feed are based on advanced scripts for email. To embed the connection in an HTML template or snippet, you must configure an advanced script to define the connection.

For more information, see the topics in this guide that are related to the type of connection that you want to embed.