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HCL Commerce is a high-availability, highly scalable and customizable e-commerce platform. Able to support hundreds of thousands of transactions per day, HCL Commerce allows you to do business with consumers (B2C) or directly with businesses (B2B). HCL Commerce uses cloud friendly technology to make deployment and operation both easy and efficient. It provides easy-to-use tools for business users to centrally manage a cross-channel strategy. Business users can create and manage precision marketing campaigns, promotions, catalog, and merchandising across all sales channels. Business users can also use AI enabled content management capabilities.
Integrating
Topics in the Integrating category highlight the tasks that are commonly performed for using HCL Commerce in combination with other products.
IBM Product Recommendations and HCL Commerce
IBM Product Recommendations is an IBM Digital Analytics solution that you can subscribe to that automatically generates personalized product recommendations on the storefront. The recommendations are based on the browsing, shopping, and purchasing behavior of individual customers. If your site is integrated with IBM Digital Analytics, you can display recommendations from IBM Product Recommendations on your store pages.
Task flow: Enabling
Use the following step-by-step guide to set up Management Center and the Aurora starter store to support displaying recommendations in the storefront from . The approach that you use to display recommendations differs depending on whether the store page is managed in the Commerce Composer tool.
Selecting the store function to enable e-Marketing Spots
To display specialized e-Marketing Spots that support dynamic recommendations from in your store, you must select the Enable analytics integration store function.

Documentation
HCL Commerce is a high-availability, highly scalable and customizable e-commerce platform. Able to support hundreds of thousands of transactions per day, HCL Commerce allows you to do business with consumers (B2C) or directly with businesses (B2B). HCL Commerce uses cloud friendly technology to make deployment and operation both easy and efficient. It provides easy-to-use tools for business users to centrally manage a cross-channel strategy. Business users can create and manage precision marketing campaigns, promotions, catalog, and merchandising across all sales channels. Business users can also use AI enabled content management capabilities.
- Getting started
  HCL Commerce has different advantages for business users, administrators and developers. HCL Commerce targets each of these roles with a tailored set of offerings so that each of your users can get maximum benefit.
- Installing and deploying
  Learn how to install and deploy HCL Commerce development environments and HCL Commerce production environments.
- Migrating
  Before you migrate to HCL Commerce Version 9.1, review this information to help plan and execute your migration.
- Operating
  Topics in the Operating category highlight tasks that are typically performed by business users, customer support representatives, to complete their day-to-day tasks in the operation of the HCL Commerce site.
- Integrating
  Topics in the Integrating category highlight the tasks that are commonly performed for using HCL Commerce in combination with other products.
  - Order management system integration
    Integrate a distributed order management (DOM) system with your store to provide comprehensive coverage of the order lifecycle across channels, from capture to fulfillment.
  - Sterling Order Management integration
    The integration between HCL Commerce and Sterling Order Management combines the industry-leading front-end capabilities of HCL Commerce with the proven, back-end order and inventory management features of Sterling Order Management.
  - Inventory Management system integration
    Integrate an inventory management system with your store to ensure that inventory availability is constantly updated to reflect your store's current inventory levels.
  - Payments system integration
    Integrate a payments system with your store to process shopper payments for your site. You can also integrate with pricing and tax service providers to manage the pricing and tax calculations for your store.
  - Tax system integration
    You can integrate HCL Commerce with a third-party tax calculation system to provide tax calculations for your store. Integrating with a third-party tax service provider can help you to build and maintain a highly secure e-commerce site with a worldwide tax calculation process. Use the available HCL Commerce tax integration extension points to create any extensions that you need for integrating with your third-party tax calculation system. The tax integration xC extensions are a set of task commands that are called by the order component to communicate with the third-party tax calculation system when the tax integration feature is enabled.
  - Integrating with back-end systems and external applications
    External systems integration is a key feature of the HCL Commerce solution. In HCL Commerce business logic is enabled for integration and built-in adapters and interfaces are provided for common integration points. Additionally, the HCL Commerce integration solution leverages integration standards by using various IBM connectivity solutions.
  - IBM Watson Campaign Automation integration
    You can integrate IBM Watson Campaign Automation with HCL Commerce so that transactional emails are sent by IBM Watson Campaign Automation.
  - IBM MQ
    HCL Commerce provides a listener for IBM MQ for inbound requests, and an adapter for IBM MQ for outbound requests, to integrate back-end, and external systems with HCL Commerce.
  - Content management integration
    You can integrate HCL Commerce with an external content management system through a punch-out window from Management Center and through the web feed utility. You can integrate HCL Commerce with IBM Web Content Manager to provide Management Center users the ability to associate IBM Web Content Manager content with HCL Commerce objects.
  - Analytics for HCL Commerce
    HCL Commerce provides a framework that you can configure to integrate your store with an external Web analytics solution. This framework includes a tag library that you can use in store page JSP files to provide appropriate analytics information to the external analytics system.
  - IBM Product Recommendations and HCL Commerce
    IBM Product Recommendations is an IBM Digital Analytics solution that you can subscribe to that automatically generates personalized product recommendations on the storefront. The recommendations are based on the browsing, shopping, and purchasing behavior of individual customers. If your site is integrated with IBM Digital Analytics, you can display recommendations from IBM Product Recommendations on your store pages.
    - Task flow: Enabling
      Use the following step-by-step guide to set up Management Center and the Aurora starter store to support displaying recommendations in the storefront from . The approach that you use to display recommendations differs depending on whether the store page is managed in the Commerce Composer tool.
      - Configuring the store to communicate with IBM Digital Analytics(biConfig.xml)
        Configure settings in the biConfig.xml file so that integration with is enabled and configured for your store.
      - Selecting the store function to enable e-Marketing Spots
        To display specialized e-Marketing Spots that support dynamic recommendations from in your store, you must select the Enable analytics integration store function.
      - Displaying on an Aurora store page
        There are two methods for displaying recommendations that are generated by on a page of the Aurora starter store. The method that you choose depends on whether the page is managed in the Commerce Composer tool or not.
    - Tracking IBM Product Recommendations for IBM Digital Analytics
      You can use an IBM Digital Analytics parameter to tag product URLs and send information about shopper selection of recommendations from IBM Product Recommendation to IBM Digital Analytics. By using this tag to send information to IBM Digital Analytics, you can track the performance of the recommendations from IBM Product Recommendations.
    - Data extraction utility for dynamic recommendations in
      The Intelligent Offer data extraction utility is a command-line utility that you can use to create the Enterprise Product Report (EPR) data for dynamic recommendations that is required by . The utility extracts catalog data from your database and generates ECDF and EPCMF files in the correct format to load into IBM Product Recommendations. You can provide these two files to IBM Product Recommendations regularly for processing dynamic recommendations.
  - IBM Enterprise Marketing Management integration
    You can integrate HCL Commerce with IBM Enterprise Marketing Management.
  - IBM Dynamic Pricing
    Dynamic Pricing is a cloud-based pricing system that analyzes real-time market data to provide suggestions on how merchandisers can react to competitor pricing and shifts in market conditions. Data can be fed to Dynamic Pricing from multiple sources, including HCL Commerce. You can configure HCL Commerce to export pricing data to Dynamic Pricing for pricing analysis and adjustment. The adjusted pricing data can then be imported from Dynamic Pricing to HCL Commerce, so the prices can be propagated to your live store front.
  - IBM WebSphere eXtreme Scale
    You can integrate HCL Commerce version 9.0.0.7 or later with IBM WebSphere eXtreme Scale version 8.6.1.2 or later. The WebSphere eXtreme Scale licensed program is an elastic, scalable, in-memory data grid that you can use as an advanced cache for HCL Commerce. Integrating with WebSphere eXtreme Scale can provide significant performance benefits for high volume HCL Commerce customers.
  - Apple Pay on the Web integration
    Apple Pay on the Web integration with HCL Commerce provides you with an easy and secure way to accept and process payments. Apple Pay on the Web enables customers to purchase products in the Aurora starter store with a single touch in Safari on Mac, iPhone, and iPad.
  - Configuring directory services (LDAP) with HCL Commerce
    HCL Commerce can be configured to use one or more LDAP servers as the master user repository instead of the HCL Commerce database. This is typically done when multiple applications need to share a common user repository.
  - Sterling Omni-Configurator integration
    The Sterling Omni-Configurator integration for HCL Commerce enables your storefront to sell complex, configurable products, otherwise know as dynamic kits.
  - OAuth 2.0 framework for social login
    When you integrate with the OAuth 2.0 framework, your shoppers can authenticate to your storefront with their social networking accounts, like Google, Facebook, and Twitter.
  - HCL Digital Experience integration
    HCL Digital Experience is a fully-featured, multi-platform enterprise content management solution. Using HCL Digital Experience, you can easily manage your growing volume of digital content that is required to run your business and support critical decisions.
  - HCL Unica Discover integration
    HCL Unica Discover records what your customers are seeing on your store web pages and how they interact with store pages. HCL Unica Discover provides deep behavioural insights into the online journey of users who visit your store. You can use these insights to create positive experiences for the users that make them want to visit your store again.
  - Google Analytics integration
    Google Analytics helps you to understand how your customers are engaging with your store content and how they interact with store pages. Google Analytics helps you to get a deeper understanding of your customers so that you can improve customer experience and get better results.
- Administering
  Topics in the Administering category highlight tasks that are typically performed by the Site Administrator, to support daily operations of the HCL Commerce site.
- Customizing
  The topics in the Customizing section describe tasks performed by an application developer to customize HCL Commerce.
- Tutorials
  HCL Commerce provides many tutorials to help you customize and understand your HCL Commerce instance and stores.
- Samples
  Topics in the Samples category highlight the various samples that are provided with HCL Commerce.
- Compliance
  The following section describes how you can leverage HCL Commerce features and functionality to help your site be compliant with different privacy and security standards.
- Securing
  These topics describe the security features of HCL Commerce and how to configure these features.
- Performance
  Topics in the Performance section describe the means by which to plan, implement, test, and re-visit the optimization of HCL Commerce site performance.
- Troubleshooting
  Topics in the Troubleshooting section highlight common issues that are encountered with HCL Commerce, and how they can be addressed or mitigated.
- Reference
  Topics in the Reference section contain all of the HCL Commerce reference documentation.

Selecting the store function to enable e-Marketing Spots

To display specialized e-Marketing Spots that support dynamic recommendations from in your store, you must select the Enable analytics integration store function.

About this task

If your store is already using the IBM Digital Analytics tags, this store function is likely already selected, but you can double-check the setting.

Procedure

Open the Store Management tool.
In the explorer view, click Stores.
Right-click the store in which you want to display e-Marketing Spots for dynamic recommendations. Then, click Open. The available store functions for the store are displayed in separate tabs beside the Store Properties tab.
Click the Analytics tab.
Select the Enable analytics integration check box, if it is not already selected.
This store function enables both the specialized e-Marketing Spots and the collection of analytics data from IBM Digital Analytics.
Click Save. Then, click Close.