Smart phone and tablet starter stores with location-based services
Smart
phone and tablet starter stores provide rich storefronts for several
mobile devices and platforms. They can be viewed on mobile devices
using the mobile web, or deployed as native or hybrid applications.
Smart phone and tablet starter stores demonstrate best practices in
mobile store development with WebSphere Commerce, and can act as a
base for implementing mobile storefronts for various platforms.
What are the benefits of smart phone and tablet starter stores?
Smart phone and tablet starter stores provide the
following key business benefits:
- Rich set of storefront functionality for mobile shoppers, allowing shoppers to quickly and easily access the storefront on a variety of mobile devices: Using starter stores on smart phones and tablet devices provides a rich user experience that is simply unmatched by browsing desktop-optimized starter stores on a mobile device
- Support for smart phone and tablet devices, with mobile Web browsers and native/hybrid application support.
- Lowers the total cost of implementation, deployment and ownership for starter stores across multiple platforms.
What related features does Feature Pack 4 provide?
Feature
Pack 4 includes all Feature Pack 3 features, plus the following related
features to enhance your smart phone and tablet starter stores implementation:
- Location-based services target customers who are located near points of interest such as store locations.
- REST services are provided as a native reference application to enable the development of mobile applications that leverage device-specific native user interfaces.
Which user roles benefit from smart phone and tablet starter stores?
As a feature of WebSphere Commerce, smart
phone and tablet starter stores are easily leveraged by the following
user roles:
- Shoppers who want to browse mobile storefronts on their smart phone or tablet devices.
- Business users in the Marketing Manager role who use the Management Center to target customers who have checked in to store locations or to view e-flyers on their mobile devices.
- Site administrators who want to deliver targeted storefronts based on device form factors and platforms.
- IT developers who want to customize mobile storefronts or applications to suit their business needs.
Finding smart phone and tablet starter stores documentation
The following summary lists the main
focus areas for smart phone and tablet starter stores:
- Smart phone and tablet starter stores
- A storefront overview of the smart phone and tablet starter stores and related components.
- Mobile Web starter stores
- Mobile Web starter stores are accessed using a smart phone or tablet device's Web browser. They provide a feature-rich, multiplatform deployment option that is supported on a large number of mobile devices that use WebKit mobile Web browsers. Advantages of using mobile Web starter stores include easy storefront updates, consistent user experiences across devices, built-in Web browser support, all without requiring deployment approval processes.
- Mobile applications
- Mobile application starter stores are accessed as an
app
directly installed on smart phones or tablets. They are typically installed onto a device using a storefront provided by the mobile device vendor. Mobile applications provide enhanced functionality over the mobile Web storefront by using device-specific features such as a smart phone's contact list. - Location-based services
- A services overview of location-based services and related components, such as the Location component.
- Business rules management:
- Trigger: Customer Checks In
- Action: Display Location-based Content
- Business user information for the Management Center Marketing tools for smart phone and tablet starter stores and location-based services.
- Tutorial: Targeting customers in smartphone and tablet starter stores
- Customization tutorial for smart phone and tablet starter stores.