Feature Pack 4 or later

Tutorial: Targeting customers in smartphone and tablet starter stores

Feature Pack 4 or later This tutorial demonstrates how to target customers in smartphone and tablet starter stores by creating a sales catalog for mobile starter stores. In this tutorial, you also create a web activity that targets customers that are using mobile devices.
In this tutorial, you create a sales catalog to display a subset of product content and descriptions specifically targeting mobile customers. To create the sales catalog, each catalog is assigned a unique code identifier, which is then used in later lessons. Then, you create a web activity and associate it with an existing e-Marketing Spot in the Deprecated featureMadisons mobile starter store.

Learning objectives

After completing this tutorial, you should be able to perform the following tasks:
  • Update the Struts configuration file to redirect requests from mobile devices to specific JSP files.
  • Create a sales catalog specifically for mobile devices.
  • Update the Madisons mobile starter store JavaServer Pages (JSP) templates to use the short descriptions for product pages.
  • Configure an e-Marketing Spot to target mobile devices.

Time required

Expect this tutorial to take three hours to complete. This tutorial can take longer if you explore concepts that are related to this tutorial.

Skill level

This tutorial is intended for store developers that customize the appearance of the Madisons mobile starter store. After customization, this tutorial is intended for marketing managers to configure web activities for mobile-specific e-Marketing Spots. To complete this tutorial, you should be familiar with the following terms and concepts:
  • XML
  • JSP files
  • SQL
  • Management Center framework

System requirements

Before you begin this tutorial, ensure that you complete the following tasks: