Private and custom app deployment

Private and custom apps are internal apps that are built for your organization and distributed to your enterprise users. You can add and manage private apps for Android Enterprise devices via Managed Google Play and custom apps for Apple Enterprise devices via Apple Business Manager. This feature is supported on all Enterprise deployment scenarios: Device Owner (DO), Profile Owner (PO), and Corporate-Owned Single-Use (COSU).

Android private apps

From WebUI, you can:
  • Update Google-hosted private apps
  • Upload new versions of apps that are already published privately to the enterprise
For the steps to upload a private Android app, see Private App.

When you publish a private app from Google iFrame:

  • Google creates a Play Developer account for your organization.
  • Private apps are automatically approved for your organization.
  • The apps becomes ready to distribute in less than 10 minutes.
  • You can click on the app icon to edit the title or to re-upload the .apk file if necessary.
  • For advanced editing options such as adding description and screenshots, or unpublishing apps, click Make advanced edits.
  • Deploy the APK on the MDM server and distribute the private app through android app policy

Apple custom apps

Custom iOS and iPadOS apps are managed in the same way as VPP apps are managed. For more information on how to manage VPP apps, see Apple VPP Apps.