Metrics are used for management reports and analysis. View metrics on the Tracking tab for plans, programs, and projects.

Use Unica Plan metrics for the following calculations.

  • Automatically calculate internal measures (such as budgets and resource consumption).
  • Automatically tabulate program results, such as the following results.
    • Measure consistently across activities.
    • Aggregate results across programs.
  • Automatically link key metrics, such as number of contacts and responses, from campaigns back to project metrics.
  • Build a marketing memory.

The metrics that are available in a plan, program, or project depend on the template you used to create it.