Business processes

In Unica Plan, a business process is the representation of a collection of related, structured activities (a chain of events).

A business process can produce one of the following results:

  • Marketing activities that are targeted at a particular set of prospects or customers
  • Reusable marketing components that support these marketing activities

Unica Plan provides the following types of business processes:

  • Plans
  • Programs
  • Projects
  • Subprojects
  • Project requests
  • Approvals