Budgets and accounts

In Unica Plan, budgets and accounts do not have predetermined relationships. Accounts represent the financial element of an organization, while budgets represent the marketing side.

Typically the financial element is not granular enough to capture marketing needs in detail. Budgets make up for this lack. A plan, program, or project can be funded from one or more accounts.

For more information about accounts in Unica Plan, see Accounts.