Configuring an Engagement Split control

Use the Engagement split control to engage with customers who have responded. You can also decide the next course of action for the users who have not responded too. The customers who have responded as per the events selected in Engagement split, will go in the YES path and the remaining customers will go in the NO path after the evaluation period has expired.

About this task

To configure an Engagement Split control, complete the following steps:

Procedure

  1. From the Journey Palette, drag the Engagement Split control after the added touchpoint. For information on adding a Touchpoint, see Touchpoints.
  2. Double-click the added Engagement Split element.
    The Engagement Split dialog opens.
  3. Provide values for the following fields:
    • Name - Mandatory
    • Description - Optional
  4. Select the Touchpoint for which you want to add the Engagement Split control. Only the Touchpoints above the Engagement control will be available for selection. The options are:
    • email- all email Touchpoints above the Engagement Split control.
    • sms- all SMS Touchpoints above the Engagement Split control.
    • push - all push Touchpoints above the Engagement Split control.
  5. Perform one of the following steps:
    1. For the email Touchpoint, select one of the following events:
      • Bounce- For email IDs that bounced. A bounce event can be a hard bounce event or a soft bounce event.
      • Open- For customers who opened the email.
      • Link Clicked?- For customers who clicked the link in the email.
      Note:
      • If you have selected Mailchimp as the default email connection, do not select the Bounce option because Mailchimp does not send Bounce events to Unica Journey. If you want to use the Bounce option, set Mandril as the default email connection. In case of Mandrill connector, Journey supports the hard bounce event and the soft bounce event. For setting the default email connection, see Setting a default email connection.
    2. For the sms Touchpoint, select one of the following events:
      • Sent
      • Delivered
    3. For the push Touchpoint, select one of the following events:
      • PUSH_SENT
      • PUSH_DELIVERED
      • PUSH_READ
  6. Track Link - For Deliver when you select the Link Clicked option, then all links present in template associated with the entered touchpoint are displayed in the dropdown of the Track link file. For Link, this field is displayed as a text field.
  7. Set one of the following evaluation periods for customers to access the communication message:
    • Duration - Set the duration in days, hours, or minutes. By default, the minimum duration for Engagement Split evaluation period is 30 minutes.
    • Wait till date - Set the duration to a specific future date. By default, the next day's date is selected.

    For Decision split, Engagement split and delay controls, values entered in the property Max No of days in Delay Evaluation Period governs both Duration and Wait Till date fields. This property is available in Platform configurations under Journey tab, Journey > Journey_Configurations > Journey_Waittime_Configurations. Wait days cannot be less than one. Value supported by duration and Wait till date fields cannot be more than the value set in property Max No of days in Delay/evaluation Period. For example, If the 50 days is set as the maximum wait days and user enters 50days and 20 hours then an error message is displayed. Once the Duration or Wait till date elapses, Journey will assume that there are no events generated for the selected Touchpoint.

  8. Click Done.