An offer represents a single marketing message, which can be delivered in various ways.

In Campaign, you create offers that can be used in one or more campaigns.

Offers are reusable:

  • In different campaigns
  • At different points in time
  • For different groups of people (cells)
  • As different "versions" by varying the offer's parameterized fields

You assign offers to interaction points in the touchpoints that are presented to visitors.