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HCL Interact User Guide
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Overview of HCL Interact
HCL® Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Interact to be behavioral, strictly event-based, situational, strategic, and so on. Interact is a module within the HCL suite of Enterprise Marketing Management tools, and is integrated with IBM EMM.
Interact key concepts
HCL® Interact is an interactive engine that targets personalized marketing offers to various audiences.

Interact key concepts

HCL® Interact is an interactive engine that targets personalized marketing offers to various audiences.

This section describes some of the key concepts you should understand before you work with Interact.