Home
User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Personalized messaging
Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
Personalized email messaging
Creating and sending standard personalized email requires that you create a recipient list in Unica Campaign and design an email message in the Quick Builder. However, personalized email that is sent as transactional email does not take information from a recipient list. For transactional email, personalization data must be included in the message request.
Personalization methods available for email
Deliver supports several methods to use recipient data to customize email messages.
Advanced scripting for email
In messages where you want to provide more personalized information than a single personalization field can provide, Unica Deliver offers an advanced scripting language for email. You can use the advanced scripts to create and display lists of recipient-specific information in an email instead of a single value.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
  - Personalized email messaging
    Creating and sending standard personalized email requires that you create a recipient list in Unica Campaign and design an email message in the Quick Builder. However, personalized email that is sent as transactional email does not take information from a recipient list. For transactional email, personalization data must be included in the message request.
    - Personalization methods available for email
      Deliver supports several methods to use recipient data to customize email messages.
      - Personalization fields in email
        A personalization field is a name-value pair that you can add to email messages, hosted landing pages, and to URL parameters in hyperlinks. Personalization fields that are added to an email communication serve as placeholders that accept data that is provided by the recipient list when you run the mailing.
      - Personalization with conditional content
        You can define rules to conditionalize images and HTML snippets that appear in personalized email messages.
      - Advanced scripting for email
        In messages where you want to provide more personalized information than a single personalization field can provide, Unica Deliver offers an advanced scripting language for email. You can use the advanced scripts to create and display lists of recipient-specific information in an email instead of a single value.
      - Personalization field data types in communications
        When you add a personalization field to a communication, a personalization rule, or an advanced script, the field name and data type must exactly match the name and data type that is defined for the field in the OLT. The OLT and the communication must be referenced to the same mailing to enable the system to complete the required validation.
    - Templates for personalized email
      In Unica Deliver, personalized email is based on a template. The template is an HTML document that defines areas of fixed content and customizable areas where you can add other content (including images, text, and HTML snippets) that displays according to characteristics of the email recipient.
    - Creating an HTML email communication in Message Editor
      To create email that is delivered to the recipient in HTML format, you must create an HTML communication that you can reference to a mailing. The email communication is based on an HTML template that provides the framework for the email message. You then use the Message Editor to modify the template by adding various content elements.
    - Creating a web page version of an HTML email communication
      You can provide email recipients with an option to view HTML or text-only email as a web page by saving the email as a personalized landing page hosted by Unica.
    - Personalization field data types in communications
      When you add a personalization field to a communication, a personalization rule, or an advanced script, the field name and data type must exactly match the name and data type that is defined for the field in the OLT. The OLT and the communication must be referenced to the same mailing to enable the system to complete the required validation.
    - View As Web Page link in email communications
      Give email recipients the ability to view your message in a browser by adding a view as web page option to HTML and text-only email. As an alternative, you can also save the email communication as a hosted landing page and then link to the hosted page in the original email.
    - Creating a text-only email communication
      You can use Deliver to create email messages that are formatted only as text. To create email that is delivered to the recipient in text format, you must work with a text-only template.
    - Auto-generating a text version of an HTML email communication
      In Unica Deliver, you can use an HTML email to generate a text-only mail. The text-only version of the email is based on the HTML template that defines the HTML email layout. This method is called auto-generating the text email. By auto-generating a text email, you can take advantage of the design effort that is already invested in creating the HTML version.
    - Email address and subject line
      Email communications contain a header section in which you enter email address information. The header contains fields to identify the sender, specify the message recipient, and enter an email subject line. You can use personalization fields in any of the header fields to customize the email address and subject. Some header fields are populated by default, but you can change the default values.
    - Email unsubscribe or opt-out options
      To comply with the CAN-SPAM Act and other similar regulations of email practices, you must enable your email recipients to unsubscribe, or opt-out, of email messages that advertise or promote a commercial product or service.
    - Option to share marketing messages on social networks
      You can expand the reach of your marketing message by encouraging email recipients to share your email on social networks. When you include social network links, email recipients need only one click to share your content with a broader audience. Deliver provides a widget to create and format links to the most popular social networks.
    - Forward to a Friend link in an email communication
      A Forward to a Friend link provides email recipients with a convenient way to forward a copy of your marketing email to people that they know. Because Unica tracks the forwarding requests, you can measure your ability to use this method to encourage your customers to promote your message and brand.
    - Email Response codes
  - Personalized SMS messaging
  - Personalized mobile app push notifications
    You can use Deliver to conduct targeted and trackable campaigns to reach mobile users that download and install your mobile app on various mobile devices. Send personalized notifications to specific audiences that you define in Unica Campaign.
  - Personalized WhatsApp messaging
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Advanced scripting for email

In messages where you want to provide more personalized information than a single personalization field can provide, Unica Deliver offers an advanced scripting language for email. You can use the advanced scripts to create and display lists of recipient-specific information in an email instead of a single value.

Using advanced scripting for email, you can create data tables that contain multiple values that all relate directly to the individual email recipient. For example, you might create data tables to present a customer with any of the following sets of related information.

List of available flight departures in response to a customer inquiry
Store locations and hours within a specified radius of where the recipient resides
Selection of promotional discounts and products, according to the purchase history of the recipient

With advanced scripting, you can define nested conditional content display rules as a way to achieve sophisticated email personalizations. Use nested conditional content to complement the conditional content rules that you can define in individual zones that are contained in an email message.

Note: Advanced scripting is not available for use with hosted landing pages.

Rate this topic

5 stars 4 stars 3 stars 2 stars 1 star

Comment on this topic.

By clicking this box, you acknowledge that you are NOT a U.S. Federal Government employee or agency, nor are you submitting information with respect to or on behalf of one. HCL provides software and services to U.S. Federal Government customers through its partners immixGroup, Inc. Contact this team at https://hcltechsw.com/resources/us-government-contact. Do not include any personal data in this Comment box.