Defining the Output List Table (OLT)

Use the Output tab of the Deliver process to define the Output List Table (OLT).

About this task

To add a personalization field to the OLT, you select a field from the list of available fields in your marketing database. You can then map the available field to a personalization field that has already been added to the OLT, or you can create a new personalization field.

Important: You must configure a personalization field that provides delivery address information for each message recipient. When you create a personalized marketing message, you specify the personalization field as the delivery address.

Procedure

  1. In the Recipient List Name field, enter a name for the list, or accept the default name.
  2. In the Available Fields table, select a field that you want to map to a personalization field in the OLT.

    Optionally, do either of the following.

    • Click Profile to preview a list of distinct values and how frequently they occur in the selected field.
    • Click Derived Fields to create a data source using a derived field.
  3. Click Add to map the selected available field to a personalization field. Click Remove to remove the mapping between the personalization field and the data source.

    The name of the field you are adding appears in the Selected as Personalization Fields table when you add the field to the OLT.

  4. In the Display Name column, enter a name for the personalization field. You can accept the default name or overwrite it.
  5. To save your changes, click OK.

What to do next

This procedure simply creates a definition of the OLT. The table has not been created, nor does it contain data. To create and populate the OLT so that it can be used in a mailing, you must run the flowchart that contains the Deliver process.