Sample email template

Review a sample email template to learn how to insert different types of content and placeholders by using the template editor in the Marketing tool. This sample illustrates typical content that is found in marketing emails, such as images, text, promotion codes, and links back to the storefront.

Not all email template features are used in the sample.

  • Figure 1 shows the actual email that the customer receives, displayed in an email client.
  • Figure 2 shows how to create the sample email by using the template editor to insert the text and placeholders.
Figure 1: Sample email displayed in an email client

Sample email template result
The following table describes the callouts in both Figure 1 and Figure 2:
Description (refer to Figure 1)How to include this content in the email template by using the editor (refer to Figure 2)
1, 2, 3 This sample email displays a banner image and three ad images in three e-Marketing Spots. If a customer clicks any of the three ads, a new browser opens to display the associated category in the storefront. For example, the Save on Lighting image has a click action that links to the Lighting category page on the storefront. 1, 2, 3 These three rows of images are contained in three e-Marketing Spots. The e-Marketing Spots are inserted in the template by using the Insert content field, E-Marketing Spot option, and then specifying an e-Marketing Spot to use. In Figure 2, the lines of code that represent the three e-Marketing Spots are automatically generated by the template editor.

Preparing the e-Marketing Spots involves:

  1. Uploading the four images (the banner and the three ads) to the Assets tool.
  2. Including each image in a piece of marketing content. The marketing content for each of the three ads is configured with a click action that links to a specific category page on the storefront.
  3. Creating the three e-Marketing Spots specifically for use in this email template.
  4. Specifying the marketing content as default content in the three e-Marketing Spots. The e-Marketing Spot in the third row contains the marketing content for both the bedroom furniture ad and the lighting ad so that the two ads display side by side.
4 This text provides more information in the email.4 This text is entered directly into the email template and formatted by using the rich text editor.
5 The customer can use the unique promotion code (Home_30O2) on the storefront during checkout to apply a promotion to the order. Each email contains a different unique code. 5 The promotion code placeholder is inserted in the template by using the Insert content field, Promotion code option, and then specifying a promotion that uses unique promotion codes as the redemption method. The template editor automatically generates the line of code.
6 Same as 4.6 Same as 4.
7
  • The Unsubscribe link updates the customer's status for receiving email. If they click this link, they stop receiving marketing email messages.
  • The Privacy Policy and Contact Us links display the corresponding store page.
7 These links are inserted into the template by using the following fields and options:
  • For the Unsubscribe link:
    FieldOption
    Insert content Link
    Click action for linkPredefined click action
    Predefined click actionUnsubscribe
    Text Unsubscribe
  • For the Privacy Policy link:
    FieldOption
    Insert content Link
    Click action for linkCustom URL as click action
    URLExample:

    en/storea/privacy-policy

    Text Privacy Policy
  • For the Contact Us link:
    Field Option
    Insert contentLink
    Click action for linkCustom URL as click action
    URLExample:

    en/storea/corporate-contact-us

    Text Contact Us

The template editor automatically generates the line of code that represents each link. The links are formatted by using the rich text editor.