Personalization in e-Marketing Spot feeds

E-Marketing Spot feeds can display web activities that use targets to personalize the marketing information; however, the targets are supported only in certain scenarios. Before offering targeted information in a feed, you should understand target behavior and limitations.

Consider the following example:

  • Your site has an e-Marketing Spot on the home page that displays a daily featured product to customers on your storefront. The following targeted web activity controls the featured products customers see each day, according to the age-based customer segment to which the customer belongs. Customers who do not belong to either target customer segment see non-targeted content:
  • You decide to enable the DailyFeaturedProducts e-Marketing Spot as a feed. If a customer subscribes to the e-Marketing Spot feed, the feed reader displays the marketing information targeted to the customer who subscribed to the feed.

List of targets that are supported for feeds

When customers view an e-Marketing Spot feed, they are doing so from a location other than your storefront. For this reason, certain marketing targets are not supported because the data required to match the customer to the target does not exist.

Targets that match customers based on their personalization ID are supported when the personalization ID stored in the feed URL. These targets are:

  • Customer Segment target
  • Purchase History target
  • Catalog Browsing Behavior target
  • Online Behavior target
  • Social Commerce Participation target

The remaining targets are not supported. In most cases, this is because the targets depend on session or current page data that does not exist when a customer views a feed. These targets include:

  • Current Page target
  • External Site Referral target
  • Cookie Contents target
  • Shopping Cart target