Unica Campaign projects in an integrated system

If your Unica Plan system is integrated with Unica Campaign, you can create campaign projects.

A campaign project collects the information that is related to developing a marketing campaign and running it through Unica Campaign.

A campaign project can contain any features available to projects, including subprojects. Campaign projects also contain a TCS® tab with a Target Cell Spreadsheet and an additional Campaign Summary section of the Summary tab.

In a campaign project, you synchronize the campaign, offer, contact history, and response history data for the project with Unica Campaign.

In a campaign project workflow you can create flowchart approval tasks. When such approval are created, the Flowchart will not run until all related approvals are in completed or canceled state.