Offer object type

Depending on whether you only installed Unica Plan or if you integrated Unica Campaign, you have different options for offer objects.

If your installation contains only Unica Plan, your system administrators can set up a custom marketing object type to represent offers or promotions. However, if Unica Plan is integrated with Unica Campaign, your installation includes a system-provided marketing object named "offer."

When Unica Plan is integrated with Unica Campaign, there are two options for offer management:

  • If your system is configured with optional offer integration enabled, offers are managed through Unica Plan. Use the Offers option from the Operations menu. For information about creating offers in this way, see the Unica Plan and Unica Campaign Integration Guide.
  • If your system is configured so that offer integration is not enabled, offers are managed through Unica Campaign. Use the Offers option from the Campaign menu. For information about creating offers in this way, see the "Offers" chapter in the Unica Campaign User Guide.

Ask your system administrator about how your system is configured for offer management.